Senior Marketing Manager

Senior Manager – Digital Marketing (B2B / Life Sciences) - 80%

Location: Basel (fully on‑site, 4 days/week)

Contract: Fixed-term (maternity cover)

Language: Business-fluent English

Start: May 2026 (for approx 6 months).

We are hiring a Senior Manager, Digital Marketing to lead end‑to‑end digital marketing activities for a global B2B life sciences licensing business. This role acts as the digital marketing owner for a highly specialised, science‑driven portfolio, working closely with commercial and scientific stakeholders to drive measurable pipeline impact.

What you’ll do

• Own and execute the digital marketing strategy for a complex B2B licensing business, aligned with commercial priorities
• Plan, activate, optimise and report on integrated digital campaigns across paid, owned and earned channels
• Translate scientific and technical value propositions into high‑impact digital campaigns
• Lead demand generation and lead nurturing initiatives, including ABM programs
• Oversee email marketing, automation, segmentation and performance optimisation
• Own the digital experience for a dedicated business area on the corporate website, including CRO and SEO
• Use data, analytics and marketing technology to continuously improve targeting, performance and ROI
• Partner closely with CRM, marketing operations, content, web, sales and event teams
• Manage digital budgets and provide clear, insight‑driven performance reporting to senior stakeholders

What we’re looking for

• 5+ years’ experience in digital marketing within a B2B or complex technical environment
• Proven track record delivering integrated digital campaigns with commercial impact
• Strong hands‑on experience with marketing automation platforms and CRM systems
• Solid understanding of SEO, content marketing, email, campaign management and analytics
• Comfortable working with data, dashboards and performance insights, not just execution
• Ability to understand and communicate scientific or technical topics in a commercial context
• Confident stakeholder partner with strong communication and prioritisation skills

Nice to have

• Experience in life sciences, biotech, biopharma, CDMO or CRO environments
• Experience with CMS platforms and web analytics tools (e.g. GA4, Looker, Tableau)
• Familiarity with long sales cycles and consultative B2B offerings
• Experience collaborating with external agencies