Founding Head of DME Sales

Are you ready to join Connecticut Innovation’s vibrant community of innovators? Connecticut Innovations (“CI”) is Connecticut’s strategic venture capital arm, and we are passionate about serving our portfolio of 220+ companies across various industries, with strengths in life sciences, technology, and climate tech. Come join SedMed - Toilet Lift Assist - Toilet Lifts, Bedside Commodes!

SedMed Overview

SedMed is a Durable Medical Equipment company (DME) that sells toilet lift products, which restore safety, dignity, and independence for people who struggle with Activities of Daily Living — while meaningfully reducing injury risk for caregivers/healthcare staff, and thus the high associated costs (significant ROI opportunity).

• Millions of people fall each year getting on/off the toilet, people 85+ suffer more than 50% of their injuries in the bathroom, and nurses get injured at a rate 3x more than construction workers!

SedMed is a $7 Million+ venture-backed startup expecting explosive growth.

• Mission-driven company focused on quality of life and human dignity
• First-in-class product solving a pervasive, under-addressed problem
• Large national market with clear clinical and economic pain
• Direct access to the founder and influence over company direction
• Opportunity to define a company — and a category — from the ground up

Position Overview

We are hiring a single, exceptional sales leader to own SedMed’s national commercial effort and introduce our first product to the U.S. market. THIS IS AN INDIVIDUAL CONTRIBUTOR role to start and will be fulltime employee #4.

This role is designed for a proven healthcare sales professional who understands that the most impactful products aren’t always glamorous — but they change lives every single day.

This is not an entry sales role.

• This is a market-owning, category-defining opportunity.

This role is designed for a proven DME sales professional with national-level relationships, market credibility, and a history of closing meaningful revenue — and it is structured to reward superior performance appropriately, with uncapped upside, meaningful equity, and a clear path to long-term leadership for those who deliver exceptional results.

Why This Product Matters

Our first product happens to support one of the most vulnerable and overlooked moments in healthcare: using the bathroom safely and independently.

• This is not about selling a “better toilet.”

It’s about preventing falls, reducing caregiver injuries, and preserving dignity in a moment where patients are most at risk and least empowered.

Every year, millions of patients fall or are injured during basic daily activities. Bathroom-related falls are among the most common and costly injuries in healthcare settings, and assisting patients with toileting is one of the leading causes of caregiver injury.

This Role is For You If:

• You have national relationships across health systems, post-acute care, long-term care, home health, DME, or adjacent channels
• You have personally closed seven-figure annual revenue selling healthcare or medical device solutions
• You can elevate conversations from “what is it?” to “why it matters”
• You want to leverage your credibility to introduce products that genuinely improve quality of life
• You are comfortable lifting a 55 lb. toilet lift and demo toilet in a car and around the country
• If you are drawn only to prestige products or incremental feature upgrades, this role will not resonate.
• If you care about impact, outcomes, and human dignity, it will.

What You’ll Own

• Full responsibility for SedMed’s U.S. commercial revenue
• Manage the entire sales cycle, from initial outreach to contract execution
• Deliver product presentations and demos to clinical, operational, and executive stakeholders
• Build pipeline and maintain relationships, identifying new opportunities across the national market
• Develop and execute national sales strategy and territory plans
• Provide input on pricing, positioning, and channel strategy
• Collaborate directly with founder on go-to-market decisions
• Drive adoption and awareness of SedMed’s first product across the U.S.
• You are not filling a territory. You are launching a category.

What Sets You Apart

• 3+ years of U.S. healthcare, medical device, DME, or mobility sales experience
• Consistent top-tier national performance
• Trusted relationships with senior clinical, operational, and purchasing leaders
• Ability to sell solutions tied to safety, dignity, and outcomes
• Strategic, independent operator with strong presence
• Motivated by ownership, impact, and long-term enterprise value
• Connecticut resident (preferred)

Compensation & Ownership (Built for Elite National Talent)

• Base salary: $125,000–$150,000
• Uncapped commission (10–12%) tied directly to revenue
• Earnings Potential: $200,000–$250,000+, with significant upside
• Meaningful equity ownership (0.5%–1%)
• Clear path to Head of Sales / VP of Sales (U.S.)
• Exceptional performance is rewarded — financially and professionally.

SedMed is an Equal Opportunity Employer. We are committed to creating an inclusive environment for all employees and applicants and do not discriminate on the basis of race, color, religion, sex, gender identity or expression, sexual orientation, national origin, age, disability, veteran status, genetic information, or any other status protected by applicable law.