Field Marketing Representative (South Florida) - Lorea

The Field Marketing Representative (South Florida) is a boots-on-the-ground, field-based role responsible for driving reorders through in-person account visits, conducting demos and tastings, and maintaining merchandising excellence across retail accounts. This is a Field-First role and not a desk job, you will spend 3-4 days per week visiting accounts face-to-face and 1-2 days per week conducting in-store demos.

You will work closely with Territory Managers (Sales Representatives) to take care of accounts and maximize reorder rates through relationship building, merchandising, and in-store presence. You will also support our distributor account base with in-person visits and demos. We provide dedicated admin support to handle route planning, and reporting—so you can focus on what matters: being in stores, building relationships with retailers, and driving product movement.

What You’ll Own

You will spend the majority of your time in stores. Your typical week includes:

• 3-4 days per week: In the field visiting accounts (10-12 accounts per day)
• 1-2 days per week: Conducting in-store demos and tastings
• Admin supports you with: Route planning and reporting
• In-Store Account Visits & Reorder Driving
• Visit retail accounts in person to drive reorders through face-to-face conversations
• Build strong relationships with store owners, managers, and staff
• Check inventory levels and secure reorder commitments on the spot
• Prioritize Territory Manager’s accounts while also supporting distributor accounts
• Plan efficient multi-account routes to maximize territory coverage
• Target: 60% reorder rate within 45 days of account opening
• Merchandising Excellence
• During every account visit, ensure products are properly placed, faced, and highly visible
• Set up and maintain POS materials (shelf talkers, table tents, cooler clings)
• Negotiate for premium shelf placement and cold box positioning
• Monitor product freshness and rotation
• Document merchandising with photos during visits
• Create "Perfect Store" standards in every account
• Demos & Tastings
• Conduct in-store demos and tastings to educate consumers and drive trial
• Target: 10-12 demos per month at high-traffic accounts
• Educate consumers about Lorea's hemp-derived THC beverages and benefits
• Convert demo participants into buyers and build brand awareness
• Weekend/evening availability for high-traffic demo times
• Sales Representative Collaboration
• Collaborate on newly opened accounts from Sales Reps after they secure the first order
• Keep Sales Reps in the loop via email updates on account health
• Flag at-risk accounts for Sales Rep intervention
• Collaborate on territory strategy and account prioritization
• Your Focus:
• Being in stores, face-to-face with retailers
• Building relationships and driving reorders
• Conducting demos and educating consumers
• Merchandising excellence

What We're Looking For

• Experience in cannabis, THC, CBD, beverage, alcohol, or CPG field marketingExperience with independent retailers, liquor stores, and convenience stores
• Bilingual (English/Spanish) Required for Miami market
• Familiarity with Florida retail landscape
• Track record of hitting/exceeding reorder targets through in-person efforts
• 3+ years of experience in field marketing, merchandising, brand ambassador, or CPG sales
• Proven track record of driving product movement through in-person visits and demos
• Strong relationship-building skills—you thrive on face-to-face interactions
• Self-motivated and comfortable working independently
• Excellent communication and follow-up skills
• Valid driver's license and reliable vehicle (you will be driving daily)
• Comfortable with large territories and multi-day route planning
• Weekend/evening availability for demos and events (required)
• Passion for hemp/cannabis beverages and emerging CPG categories
• Comfortable with basic CRM use—admin support handles the heavy lifting
• Leverages AI tools to accelerate output and improve quality, while maintaining critical thinking, ownership, and high standards. Uses AI as an advantage, not a shortcut
• Must be 21 years of age or older at the time of application
• Authorized to work in the United States and currently reside here

Physical Requirements

• Ability to lift and carry a 10lbs or more of product on a repetitive basis
• Ability to travel within the territory up to 90% of the time, defined as time out of office visiting accounts
• Ability to pull, push, kneel & bend

Featured Benefits

• Medical insurance
• Vision insurance
• Dental insurance
• 401(k)

Equal Opportunity Employer Statement

Lorea is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees and applicants. All qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.