Brand Manager

Brand Manager – Drive growth for the Iconic Brand - Old El Paso

We’re looking for a commercial, insight-led Brand Manager to grow one of our key grocery brands in Australia. In this full-time role based at Mt Waverley, you’ll own the brand portfolio and innovation pipeline end-to-end – from opportunity identification and strategy, through to launch and in-market performance of the Old El Paso brand

You’ll partner with cross-functional teams (Sales, Category, R&D, Supply Chain, Finance) and agencies to deliver impactful innovation, compelling brand communications and standout in-store activation.

About General Mills Australia

Join a global food company that makes food the world loves.

Do Old El Paso, Latina Fresh Pasta, and Häagen-Dazs ring a bell? At General Mills, we’re committed to innovation, growth and making a positive impact.

We’re proud to be certified as a Great Place to Work for 7 consecutive years, and one of the Best Workplaces in Australia for Women for the third time in 2026.

What’s in it for YOU?

We believe in helping our people thrive, professionally and personally:

• Flexible working: 50/50 home/office model.
• Wellbeing focus: Half-day Friday every week to support work–life balance.
• Convenience: Free on-site parking at our Melbourne office.
• Growth & development: World-class L&D programs and in-house mentoring.
• Inclusive culture: Best-practice flexibility and inclusivity where you’re seen, heard and belong.

As Brand Manager, You Will

• Lead innovation and renovation projects from idea to launch, acting as marketing lead and stage-gate gatekeeper.
• Use brand, consumer, category and customer insights (e.g., Nielsen, Quantium) to spot gaps and growth opportunities.
• Own brand profitability and activation, managing GM%, portfolio mix, pricing, packs and value initiatives.
• Influence media and BTL activation aligned to brand strategy and power periods.
• Build strong retailer relationships and create compelling sell-in materials for range reviews and key customer engagements.

• Experience:
• 3+ years ABM/Brand Management in FMCG (4+ years including NPD project management highly regarded).
• Proven track record owning projects end-to-end across innovation and base business.
• Experience working in an international BDT structure (highly regarded)
• Skills & mindset:
• Strong commercial and analytical skills; confident using data to drive decisions.
• Ability to identify consumer trends, opportunities and threats.
• Excellent cross-functional stakeholder, international BDT, and agency management, with strong influencing skills.
• Proactive, decisive and results-driven, comfortable challenging the status quo with facts.
• Excellent communication and high attention to detail.
  

• Education: Bachelor’s degree, preferably in Marketing, Sales or Commerce.
• Location: Mt Waverley, VIC (domestic scope, occasional travel – approx. 5%).

If you’re a commercial, insight-led Brand Manager (or experienced ABM ready for the step up) with a passion for consumer brands, innovation and sustainable growth, we’d love to hear from you.

Apply now and help us make food the world loves, while building the next chapter of your career at General Mills.