Area Manager - China

Responsible for achieving sales targets, improving operational quality, and building teams for multiple stores within the assigned region. As the brand ambassador in the region, drive continuous improvement of store performance and brand influence through data-driven decisions, on-site diagnosis, and cross-functional collaboration.

Key Responsibilities

• Lead subordinate teams across different cities to complete annual, quarterly, and monthly sales targets and other key performance indicators (sell-through rate, profit margin, attachment rate/UPT, average transaction value, etc.) for each store in the region, taking overall responsibility for all goals set by the company.
• Break down regional sales targets and formulate specific execution plans; monitor sales data dynamics in real time, analyze root causes of performance fluctuations, and propose and implement improvement measures.
• Diagnose underperforming stores, provide improvement recommendations, develop execution plans, and conduct in-store follow‑ups to drive turnaround results.
• Possess 0‑to‑1 new store opening experience – able to lead the entire process from renovation follow‑up, merchandise preparation, team recruitment & training, to launch event execution, ensuring a smooth transition to normal operations.
• Ensure the store environment remains appealing, and maintain consistent visual merchandising standards through collaboration, planning, and execution.
• Track accounts receivable for each store and coordinate with finance to complete settlements.
• Utilize tools and resources to exceed business targets, including but not limited to the team’s annual performance goals.

People Management

• Build, train, and manage the regional sales team, establish assessment standards, and supervise their implementation.
• Coach subordinate staff to enhance their product understanding and various professional skills.
• Act as the brand ambassador in the region, demonstrating professional etiquette through integrity, honesty, and respect for others.
• Foster an inspiring environment that encourages engagement and learning, enabling people to reach their full potential and helping others grow into leaders. Develop effective succession plans and hold career path conversations with high‑potential employees to build an internal talent pipeline.
• Hold the team accountable for exceeding both business and personal goals through immediate, ongoing feedback and performance improvement plans when needed.
• Take a proactive approach to self‑development and actively give/receive feedback through one‑on‑one coaching.
• Put the team’s interests above personal needs, building partnerships at all levels.

Customer & Brand

• Establish a positive sales culture focused on converting walk‑in customers into repeat customers and building long‑term relationships.
• Create an environment where service excellence is the top priority through training, one‑on‑one coaching, role‑modeling proper sales behaviors, and personal attention to top‑tier customers.
• Understand and participate in the maintenance of top‑tier customers.
• Invest in the team and yourself to ensure genuine passion and respect for the brand at all times.
• Ensure the store environment remains attractive and provides an inspiring shopping experience through brand presentation (as articulated in our values).

Mall & External Collaboration

• Maintain relationships with malls/property owners, including marketing event negotiations, resource acquisition, and financial settlements.
• Build strong, collaborative relationships with business partners (cooperating malls, property management teams).
• Continuously and periodically complete surrounding market data research and collection, monitor changes in mall business dynamics.
• Collaborate with cross‑functional teams to ensure seamless execution of sales plans.

Qualifications

Education & Experience

• Associate degree or above (Business Administration, Marketing majors preferred), 2‑3+ years of experience as a retail area manager or supervisor.

Note for experienced store managers

• If you have 3‑5 years of experience managing a large store (1,000+ sqm), love being on the store floor and frontline retail, and aspire to grow into regional management – you are very welcome to apply.

Core Capabilities

• Ability to diagnose store problems and drive improvement, with proven success cases.
• Experience in 0‑to‑1 store opening preparation and operation (preferred).
• Sharp business insight, results‑oriented, strong sense of goal achievement.
• Strong data analysis skills, proficient in MS Office.
• Excellent communication, coordination, and stress management abilities.

Management Traits

• Experience managing multiple cities, willing to travel frequently (base: Shanghai).
• Proactive, self‑driven, strong sense of responsibility, detail‑oriented.
• Good customer orientation and ability to prioritize time/tasks.
• Understand the young consumer market and able to collaborate effectively with young team members.
• Demonstrate professional etiquette through integrity, honesty, and respect for others, embracing diversity and inclusion.

PopSockets is dedicated to the practice of equal opportunity employment. We prohibit unlawful discrimination against applicants and employees on the basis of age, race, sex, sexual orientation, gender identity, religion, national origin, disability, military status, genetic information, color, creed, ancestry, or any other status protected by applicable federal, state or local law. This prohibition includes unlawful harassment based on any of these protected classes. Unlawful harassment includes verbal or physical conduct which has the purpose or effect of interfering with an individual’s work performance, or creating an intimidating, hostile, offensive, unsafe or otherwise non-welcoming work environment. This policy applies to all employees, including managers, supervisors, co-workers; and non-employees such as customers, clients, vendors, consultants, etc.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.