Ecommerce Manager

SWAY is a leading luxury hair extension brand redefining everyday beauty. Our clean, minimal aesthetic and community-led approach inspire confidence in salons and consumers worldwide. As we continue to scale, we’re looking for a CRM/Ecommerce Manager to join our growing team and help deliver a seamless, elevated experience across every digital touchpoint.

The CRM/Ecommerce Manager will drive customer engagement, retention, and online revenue by owning the full customer journey across email/SMS, website optimisation, promotions, and product launches. This role sits at the intersection of creative and digital - ideal for someone who is data-led, commercially minded, and passionate about beauty and luxury branding. You will support the development of our 360° campaigns, ensuring CRM and onsite experiences reflect SWAY’s premium aesthetic and our campaign direction: Luxury in the Everyday.

CRM;

• Manage and execute all CRM touchpoints across email, SMS, automations, flows, and retention journeys using Klaviyo.
• Build monthly CRM calendars aligned to campaigns, product launches, and trade activity.
• Create segmentation strategies to improve repeat purchase, LTV, and customer reactivation.
• A/B test subject lines, creative, and messaging to drive performance improvements.
• Monitor key CRM metrics (open rate, click rate, conversion, revenue per recipient).
• Develop post-purchase flows, replenishment reminders, loyalty communications, and salon-specific communications.
• Ensure CRM creative aligns with SWAY’s brand identity and luxury-led visual direction.

Ecommerce;

• Support management of the SWAY website (Shopify), ensuring the site is optimised for performance, UX, and conversion.
• Update onsite content including banners, navigation, product pages, landing pages, look books, and collections.
• Assist with product launches - coordinating onsite set-up, descriptions, bundling, upsells/cross-sells.
• Run weekly and monthly performance reports across sales, conversion, traffic, AOV, and top-performing SKUs.
• Implement onsite A/B testing in partnership with wider team (copy, creative, layout, merchandising).

What we are looking for:

• Experience in CRM or E-commerce (beauty, fashion, or DTC experience preferred).
• Strong understanding of email/SMS strategy, segmentation, and customer lifecycle marketing.
• Working knowledge of Shopify, Klaviyo, GA4, and e-commerce reporting tools.
• Highly organised, proactive, and comfortable working in a fast-paced growth environment.
• A creative eye with the ability to partner closely with design teams on premium visuals.
• Data-driven mindset with the ability to translate insights into actionable improvements.
• Passion for beauty, haircare, and delivering elevated brand experiences.Organised, proactive, trend-

Job Type: Full-Time Monday – Friday