Digital Advertising Operations Manager

Description

Active Interest Media is seeking a Digital Advertising Operations Manager / Director to lead, modernize, and scale our digital advertising operations function. This role is responsible for ensuring flawless execution of all paid digital campaigns, while building a high-performing team grounded in accountability, speed, and customer-centric delivery. This leader will play a critical role in transforming our operations into a strategic growth engine—partnering closely with Sales to improve campaign performance, client outcomes, and revenue retention/expansion. This position reports directly to the SVP of Sales and is a key member of the Advertising leadership team.

Requirements

Campaign Execution & Delivery Excellence

Own End-to-end Execution Of All Digital Campaigns Including

• Display (O&O and programmatic / extended reach)
• Email marketing / newsletters
• Sponsored content and custom programs
• Social and emerging digital products
• Video

Ensure All Campaigns

• Launch on time and error-free
• Are fully aligned with IOs and client expectations
• Meet or exceed performance benchmarks

Implement QA processes and trafficking standards to eliminate execution errors

Establish clear SLAs for campaign setup, optimization, and reporting

Optimization & Performance Management

Lead ongoing campaign optimization strategy across all active campaigns

Translate campaign data into actionable insights and recommendations

Ensure Every Campaign Includes

• Mid-flight optimization checkpoints
• Post-campaign analysis with clear performance narrative

Partner with vendors and platforms (e.g., AdCellerant, programmatic partners) to maximize results

Drive Improvement In

• CTR, conversions, engagement metrics
• Client ROI and renewal rates

Reporting & Insights Delivery

Build and enforce a standardized reporting framework

Ensure all reports are: o Timely o Accurate o Client-ready

Elevate reporting from data dumps ? strategic insights

Provide Sales With

• Clear performance summaries
• Forward-looking recommendations
• Upsell/renewal opportunities based on results

Team Leadership & Development

Lead, coach, and develop the Digital Ad Operations team

Establish a Culture Of

• Accountability
• Responsiveness
• Continuous improvement

Define roles, workflows, and performance expectations

Implement Training Programs To Upskill Team In

• Platforms and tools
• Optimization techniques
• Client communication standards

Evaluate team structure and recommend hiring or restructuring as needed

Sales Partnership & Enablement

Act as the primary bridge between Sales and Operations

Support Sales In

• Building smarter, more effective proposals
• Setting realistic expectations with clients
• Structuring campaigns for performance and scalability

Educate and train sellers on: o Digital product capabilities

• Best practices for packaging and positioning
• What drives campaign success (and failure)

Join key client calls as a subject matter expert

Process, Systems & Operational Transformation

Audit current workflows and implement scalable, repeatable processes

Partner on CRM and system integration (e.g., Ad Orbit transition)

Establish KPIs And Dashboards Across

• Campaign delivery timelines
• Performance metrics
• Team productivity

Identify inefficiencies and drive automation and simplification

Ensure rate integrity and operational alignment with pricing and packaging

Success Metrics

On-time campaign launch rate

Reduction in errors / makegoods

Improvement in campaign performance metrics

Reporting turnaround time

Sales satisfaction and adoption of digital products

Client retention and renewal rates

Operational efficiency and throughput

Qualifications

5–10+ years in digital advertising operations, ad tech, or campaign management

Proven experience leading and developing teams

Deep Understanding Of

• Programmatic advertising
• Ad serving and trafficking
• Email marketing and audience targeting
• Campaign analytics and optimization

Experience working cross-functionally with Sales teams

Strong command of ad platforms, reporting tools, and CRM systems

Ability to operate both strategically and tactically

Ideal Candidate Profile

Builder + operator: comfortable fixing and scaling a function

Highly accountable with a bias for action and urgency

Strong communicator who can simplify complexity for Sales teams

Data-driven with a focus on outcomes, not just activity

Comes from a place of “yes” regarding new products, changes or ideas.

Thrives in environments that require change, structure, and leadership

Is, and is thought of as, un-boring.

Why This Role Matters

This is a high-impact leadership role with the opportunity to:

• Transform digital operations into a competitive advantage
• Directly influence revenue growth and client success
• Build a best-in-class operational team within a growing media organization

Why AIM?

Highly engaged, passionate audiences

Real product depth across digital, events, and content

Entrepreneurial environment with leadership visibility

Opportunity to shape revenue—not just chase it

If you’re a builder, closer, and strategic thinker, we should talk. Top performers have a clear path to leadership and expanded ownership.

Active Interest Media values diversity in the workplace and is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.