Marketing Director

This is not a typical marketing role.

If you’re someone who:

• Sees gaps and fixes them without being asked
• Turns data into action
• Brings ideas—not just execution

…keep reading.

About the Role

At Conservative Financial Solutions, we’re looking for a Marketing Director to help drive the next phase of our growth.

This role sits at the intersection of:

👉 Marketing

👉 Sales

👉 Client Experience

You’ll work directly with leadership to:

• Improve how we generate leads
• Strengthen follow-up and conversion systems
• Launch new campaigns
• Bring structure and accountability to our marketing efforts

What You’ll Own

📈 Growth & Campaigns

• Develop and launch new lead generation initiatives
• Test new ideas beyond our current channels (events, referrals, paid media)
• Optimize campaigns based on performance

📊 Data & Insights

• Turn marketing data into clear, actionable insights
• Build simple dashboards the team actually uses
• Identify what’s working—and scale it

🔁 Follow-Up & Conversion Systems

• Build structured follow-up processes for leads and event attendees
• Ensure high-value prospects are properly nurtured
• Help improve conversion from lead → client

⚙️ Marketing Operations

• Oversee execution across:
• CRM (Redtail)
• Email marketing (Constant Contact, Snappy Kraken)
• Event/seminar systems
• Improve consistency, speed, and accountability

👥 Leadership (Growth Opportunity)

• Provide direction and accountability to existing team members
• Help raise the performance standard across the department
• Grow into a leadership role over time

What Success Looks Like (First 90 Days)

• A consistent, measurable follow-up system is in place
• 1–2 new lead generation campaigns launched
• Marketing reporting becomes actionable and used regularly
• Increased urgency and execution across the team

Who You Are

You’re not waiting to be told what to do—you’re already thinking ahead.

✅ You likely:

• Have 3–7+ years in marketing, growth, or campaign management
• Are highly organized and process-driven
• Are comfortable working with data and making decisions from it
• Bring ideas and challenge the status quo
• Have a strong sense of ownership and urgency

❌ This is NOT for someone who:

• Needs step-by-step direction
• Is early in their career without real-world experience
• Only wants to “execute tasks”

💰 Compensation

This is a salary + performance-based incentive role.

• Base salary starting at $70,000+
• Performance bonuses tied to marketing results and company growth
• Higher compensation available for candidates with proven experience and track record

👉 We are looking for the right person, not just the lowest number. If you’ve delivered real results, we’re open to structuring compensation accordingly.

Why This Role Matters

This is a high-impact position with a clear path to leadership.

The right person won’t just support marketing—they’ll help shape how our company grows.

Apply If…

You’re ready to step into a role where:

• Your ideas matter
• Your work directly impacts growth
• You’re expected to think, not just do