Director Strategic Marketing

Job Description:

• Seeking a strategic and hands-on Marketing Director to lead our overall marketing function, with a primary focus on demand generation, pipeline growth, and revenue impact.
• This role will own end-to-end marketing strategy from content to performance marketing and events with a sharp emphasis on driving high-quality leads and measurable business outcomes.
• You will be responsible for building scalable demand programs, strengthening sales alignment, and expanding our presence through digital campaigns, field marketing, and industry events.

Responsibilities:

Demand Generation & Lead Growth (Primary Focus)

• Own the global demand generation strategy to drive awareness, engagement, and qualified leads.
• Work with central digital team to build and optimize multi-channel campaigns across paid media, email, ABM, webinars, content syndication, and SEO.
• Establish and manage lead scoring, nurturing, and lifecycle programs in partnership with Sales.
• Drive MQL-to-SQL conversion and pipeline contribution.
• Manage marketing automation and CRM integration to ensure data accuracy and performance tracking.
• Set KPIs for lead volume, CPL, CAC, and pipeline impact.

Events & Field Marketing

• Lead strategy and execution for industry events, trade shows, executive roundtables, webinars, and roadshows.
• Drive pre-event promotion, on-site engagement, and post-event lead follow-up.
• Build strong experiential marketing programs to support brand and pipeline goals.
• Manage vendor relationships and event budgets.

Overall Marketing Leadership

• Partner with Product Marketing to refine value propositions and GTM strategy.
• Work closely with Sales leadership to define ICPs, segments, and pipeline priorities.
• Build strong feedback loops between sales and marketing.
• Enable sales with campaigns, content, and field programs.
• Present performance insights to executive leadership.
• Collaborate cross-functionally with Product, Customer Success, and Partnerships.

Requirements:

• 12+ years in B2B marketing with strong demand generation ownership
• Strong background in IT B2B environments with prior experience working on or closely with product teams + SaaS / enterprise technology experience preferred.
• Proven track record of building pipeline and revenue through marketing.
• Experience running global or regional marketing programs.
• Hands-on experience with events, ABM, and field marketing.
• Deep expertise in marketing automation (HubSpot, Marketo, Pardot).
• Strong CRM experience (Salesforce preferred).
• Data-driven mindset with strong analytical skills.
• Strong leadership and stakeholder management.
• Excellent communication and storytelling ability.

Education:

• Bachelor's degree in Marketing, Business, or related field.
• MBA preferred.