Digital Content Specialist - Amazon

Gildan is a leading manufacturer of everyday basic apparel, with a strong portfolio of brands, including Gildan®, Hanes®, Wonderbra®, Comfort Colors®, American Apparel®, ALLPRO™, GOLDTOE®, Peds®, Bali®, Playtex®, Maidenform®, Bonds®, as well as Champion® which is under an exclusive licensing agreement for the printwear channel in the U.S. and Canada.

Gildan owns and operates vertically integrated, large-scale manufacturing facilities which are primarily located in Central America, the Caribbean, North America, and Asia. Gildan operates with a strong commitment to industry-leading labour, environmental and governance practices throughout its supply chain in accordance with its comprehensive ESG program embedded in Gildan's long-term business strategy. Together with our global team of dedicated employees, Gildan is united in its vision of Making Apparel Better®. Discover the full scale of Gildan and prepare to be surprised at gildancorp.com.

The opportunity

The Digital Content Specialist is responsible for executing and optimizing best-in-class product

pages and Brand Store experiences on Amazon Canada. This role owns the performance of the digital shelf — the right candidate can audit a PDP, diagnose why it is underperforming, and take targeted action to improve it. This role manages PDP content, Brand Store updates, and digital shelf quality with a relentless focus on discoverability, conversion, and content accuracy. It acts as a critical quality layer between creative assets and live content, with a data-driven approach to continuous improvement.

The role

• Audit and optimize Amazon PDPs for conversion, discoverability, and compliance
• Identify content, traffic, pricing, and keyword performance gaps across the catalogue
• Manage listing updates in Vendor Central including titles, bullets, A+, images, and video
• Conduct keyword research and improve organic search rankings using Stackline, Brand Analytics, and Amazon insights
• Run A/B tests through Manage Your Experiments (MYE) and apply learnings across listings
• Maintain and optimize the Amazon Canada Brand Store
• Ensure bilingual and category compliance requirements are met
• Support new product launches with complete content readiness and launch execution
• Collaborate cross-functionally with media, creative, and marketing teams in a remote environment
• Use Salsify and Nuxxeo for content and asset management (training provided)

The requirements

• 3–5 years of experience in e-commerce content, digital merchandising, or Amazon-focused roles
• Hands-on experience with Amazon Vendor Central or Seller Central
• Strong understanding of Amazon SEO, PDP optimization, A+ content, and conversion performance analysis
• Experience with keyword research, search term reporting, and retail analytics tools such as Stackline and Brand Analytics
• Ability to analyze traffic, conversion, and ranking data to identify optimization opportunities
• Strong copywriting skills
• Highly organized, detail-oriented, and comfortable working independently in a remote environment
• Experience with A/B testing (MYE), AI writing tools, Salsify, or Nuxeo is considered an asset
• Bachelor’s degree in Marketing, Communications, Business, or a related field preferred
• Data Fluency
• Written/verbal communication and listening
• Strong interpersonal and relationship skills
• Teamwork and collaboration
• Results orientation
• Adaptability

Please note that selected candidates will only be contacted during the week of May 25th, 2026.

Address: 5770 Hurontario Street, Mississauga, L5R 3G5

*This role is a vacancy

**Please note this role does not offer visa sponsorship