Director of Acquisition

Overview

PlayStar is a New Jersey licensed online casino operator focused on building a smarter, more player-centric iGaming experience. We combine a high-quality casino product with a differentiated approach to marketing, promotions, and customer lifecycle management. Our focus is simple: drive sustainable growth by acquiring the right players, delivering a compelling product experience, and maximizing long-term player value. We operate with a test-and-learn mindset and a strong emphasis on data, performance, and continuous optimization.

PlayStar is seeking a Director of Acquisition to own and operate key customer acquisition channels, with a primary focus on affiliates, ASO/SEO, and cross-functional growth initiatives. This role will work closely with marketing leadership and external agency partners to execute against a well-defined paid media strategy, while rebuilding and scaling high-impact owned and partner-driven acquisition channels.

The ideal candidate is a hands-on operator with deep experience in affiliate marketing and a strong understanding of how acquisition connects to product, CRM, and commercial performance (CPA to LTV ratio and efficient payback).

Key Responsibilities

Affiliate & Partner Channel Ownership (Primary Focus)

• Own PlayStar’s affiliate program end-to-end, including partner management, commercial negotiations, and performance optimization
• Identify and onboard new affiliate partners, networks, and strategic distribution opportunities
• Monitor traffic quality, ensure compliance, and optimize toward CPA, LTV, and payback targets

Organic & Owned Acquisition Channels

• Own ASO and SEO strategy and execution, working with internal and external resources as needed
• Identify and prioritize high-impact opportunities to drive incremental organic growth
• Optimize conversion funnels from organic traffic sources

Paid Media Oversight (Agency Collaboration)

• Act as the internal day-to-day counterpart to paid media agency partners
• Ensure agency execution aligns with company priorities, budgets, and performance targets
• Provide inputs on offers, landing pages, and campaign strategy based on channel learnings
• Monitor performance and hold agency accountable to agreed KPIs

Cross-Functional Execution

• Partner with Product/Ops to align acquisition with proposition, promotions, and merchandising
• Work closely with CRM to ensure strong early-life conversion and retention of acquired users
• Collaborate with Finance on budgeting, forecasting, and unit economics (CPA, LTV, payback)
• Coordinate with Compliance/Legal to ensure all acquisition activity meets regulatory standards

Performance Management & Optimization

• Track and report on acquisition performance across all channels
• Identify opportunities to improve conversion rates across the funnel (landing page → registration → deposit)
• Use data to continuously refine channel mix and partner prioritization
• Maintain clear documentation of channel performance, learnings, and historical context

Qualifications

• 5–8+ years of experience in acquisition, performance marketing, or growth roles
• Strong hands-on experience managing affiliate programs (iGaming experience strongly preferred)
• Working knowledge of paid media channels and how to manage agency partners effectively
• Experience with ASO and/or SEO, or demonstrated ability to manage these channels
• Strong cross-functional operator, comfortable working across product, CRM, and finance
• Analytical mindset with experience managing to CPA, LTV, and payback targets
• Ability to operate autonomously while aligning with senior leadership