Marketing Coordinator

Job / Position Title: Marketing Coordinator

Supervisor: Director of Marketing & Community Engagement

Status & Classification: Full-Time & Non-Exempt

Together, we create life-changing wishes for children with critical illnesses. From our humble beginnings with one boy’s wish to be a police officer, we have evolved to be one of the world’s leading children’s charities, serving children in every community in the United States and its territories. With the help of generous donors and nearly 400 volunteers, Make-A-Wish Central and Northern Florida granted 453 wishes last year

Position Summary

Make-A-Wish Central and Northern Florida seeks a candidate with a minimum of one year of social media planning and marketing experience. The successful candidate will have experience in content generation, graphic design, creative writing, and insights and analytics. Ideal candidates will have experience utilizing various adobe platforms and creative content writing skills and be able to handle multiple projects at the same time.

The Marketing Coordinator works with the Director of Marketing and Community Engagement to develop the organization’s varied integrated marketing and communications plans, products and services including; media, special event and fundraising collateral, mission delivery outreach and support, brand management, marketing collateral, advertising, social media, website management, and additional duties as assigned.

This position has proven talents as a storyteller and an appreciation for the potential of a story to engage audiences and move them to action. This requires a strategic thinker with strong editorial instincts and writing skills who contributes ideas to the organization’s digital presence through content creation and editing. The ideal candidate is creative, motivated, detail-oriented, and passionate about developing content that drives revenue for the organization.

Duties and Responsibilities

Social Media Management:

• Managing social media channels for one of the world’s top charitable brands. Platforms include: Facebook, Instagram, Twitter, LinkedIn and YouTube
• Utilize social media calendar to plan content incorporating mission, fundraising, and recognition opportunities
• Proactively plan and prioritize work to align with organizational goals

Website & Creative Content Development:

• Manage website updates consistently ensuring a repeat visitor will have an impactful browsing experience
• Ongoing website maintenance
• Work with MakeAWish America team to elevate our site traffic and identify opportunities for improvement

Campaigns, Community Engagement, & Development Support:

• Lead all aspects of key drive periods for MakeAWish, which include World Wish Month and Wishful Giving campaigns, ensuring effective execution and optimization.
• Support Development teams for all marketing related needs and promotions for all internal events, key campaigns, and external events across the chapter.
• Stay updated on MakeAWish America National Campaigns to ensure local chapter alignment and impact.
• Proactively support strategy, content creation, and execution for community based and campaign specific social content.
• Support in the planning, promotion, and execution of large community wish storytelling moments.

Creative Content Writing and Storytelling:

• Work alongside MissionDelivery and Regional teams to identify elevated marketing strategies for upcoming wishes and mission moments. Proactively securing high quality assets and leverage across digital footprints.
• Proactively planning and generating engaging content for digital platforms including social media, email, and newsletters
• Create compelling and impactful wish stories utilizing quotes, emails, letters, and conversations with wish families that drive our mission forward
• Work within branding guidelines to ensure consistency in enterprisewide interactions
• Create turnkey mission delivery moments for all teams to use in stewardship efforts of partners and donors
• Draft press release and media alerts

Graphic Design:

• Create graphic design materials for chapter use including mission advancement collateral, special event and fundraising collateral, and volunteer & community engagement collateral
• Creating collateral on short timelines is a must

Performance & Trend Analysis

• Utilize website and social analytics to improve processes, traffic, understand audience habits and to drive revenue
• Collaborate with the Director of Marketing and Community Engagement to analyze campaign performance, identify optimization opportunities, and implement A/B testing where appropriate.
• Conduct competitor audits and track industry trends to inform future campaign strategies.
• Proactively research and leverage emerging trends to increase engagement across channels.

Desired Qualifications

• Minimum oneyear of marketing, social media planning, content creation, and graphic design
• Self starter with drive, motivation, outsideofthebox thinking
• Acute attention to detail
• Excellent organizational and multitasking skills with the ability to manage several projects at once
• Exceptional verbal and written communication skills
• Ability to work evenings and weekends outside of a normal 95 schedule as needed
• Experience in Salesforce Marketing Cloud
• Excellent computer skills; experience using photoshop, illustrator, and InDesign required
• Ability to collaborate crossfunctionally with internal teams and external partners.
• Ability to work independently with little supervision
• Professional appearance and demeanor
• Flexible and adaptable to change
• Articulate in person and on the phone
• Reliable transportation and driver’s license
• Bachelor’s Degree (Marketing & Communications or NonProfit Management preferred) and one year of experience in marketing, social media and/or graphic design.

Working Conditions

This is a hybrid position in Maitland, FL. The position requires the individual to work in an office environment in a shared office space. The individual must have the ability and willingness to travel throughout the chapter (25-30%), including Northeast and Northwest Florida. Incumbent must be willing to work outside of a 9-5pm schedule and nights/weekends as needed

Rewards and Benefits

• Comprehensive benefit package: Medical, Vision, Dental
• 100% employer paid for employee: Long Term Disability and Life Insurance
• Annual incentive potential
• 401(k) Retirement Savings Plan: up to 3% Match
• 15 PTO days, 10 Paid Holidays, and 2 Personal Days
• Maternity and Paternity Leave
• Quarterly Team Outings
• Early Release Fridays (3pm)
• Individual and Leadership Development
• Employee Rewards and Recognition Programs

Join Our Team of Inspired People Transforming Lives

We are more than a great place to work - our work is life changing. We are an inclusive and diverse group of people who, through a mosaic of backgrounds, thoughts and experiences are united in purposeful work. We are fueled and guided by our values - values that are represented in the inspired people we work with and the transformational work we do every day. We respect and ensure equal opportunity, regardless of race, religion, ethnicity, national origin, age, gender identity, sexual orientation, disability, perceived disability and other legally protected characteristics.