Business Development Representative

Business Development Representative (BDR) / Setter

Dealer Trade Network Holdco, LLC

Louisville, KY (40223)

Full-Time | Non-Exempt | Hourly

About Dealer Trade Network

Dealer Trade Network helps new car dealers optimize their inventory by facilitating dealer-to-dealer trades and leveraging data-driven insights. Our platform helps predict market trends, identify opportunities, and create seamless transactions that drive dealer profitability.

Role Overview

The Business Development Representative (BDR), also known as a Setter, is responsible for handling all inbound and outbound leads, qualifying prospects, and ensuring only sales-ready opportunities are passed to our Inventory Consultants. This role serves as the bridge between marketing and closing, ensuring pipeline health, responsiveness, and high-quality handoffs.

Key Responsibilities

• Receive and respond to inbound and outbound leads via phone, email, LinkedIn, and referrals
• Make first contact and qualify prospects using defined criteria
• Verify and update contact and company data in the CRM
• Gather intake details to confirm scope, needs, and readiness
• Nurture short-term leads until sales-ready
• Book meetings or hand off qualified leads to Inventory Consultants
• Provide complete handoff notes, including pain points, stakeholders, timing, and documentation
• Re-engage existing accounts for additional opportunities, such as cross-sell and up-sell
• Partner with Marketing to share feedback on lead quality and messaging
• Track and report daily and weekly activity and performance metrics

Performance Metrics

• Leads contacted and processed
• Lead-to-qualified conversion rate
• Speed to first contact
• Quality and completeness of lead handoff
• Meetings booked or demos scheduled

Qualifications

• Comfortable with high-volume outbound calling and outreach
• Strong follow-up discipline and persistence
• Excellent organization and attention to detail
• Strong written and verbal communication skills
• Goal- and metric-driven mindset
• Ability to quickly assess prospect fit and interest

Education and Experience

• High school diploma or GED required
• College coursework or degree preferred
• No prior sales experience required; call center or telesales experience is a plus

Compensation and Classification

• Hourly rate during first 90 days (burn-in period): $18.27 per hour (approximately $38,000 annualized)
• Hourly rate after successful completion of burn-in: $20.19 per hour (approximately $42,000 annualized)
• Bonus opportunity: Eligible to earn 2% of the Setter’s portion of closed deals generated from qualified leads
• Bonus eligibility begins Day 1
• Total compensation may exceed $42,000 annually based on performance

Benefits

• 100% employer-paid benefits for employees, including medical, dental, vision, short-term disability, long-term disability, and basic life insurance
• 401(k) retirement savings program
• Employee Assistance Program
• Employee Referral Program
• Eight company holidays (enjoy the day off)
• Paid time off: 40 hours in year one, with an additional 40 hours after one year

Company Culture

At Dealer Trade Network, we seek individuals who live our core values: Customer Service Over Self, Integrity in Everything We Do, Committed to Team Success, and Adaptability and Resilience.