Web Director

Flint Hyde is proud to continue our partnership with a truly industry-leading automation technology platform, a company that everyone in the market looks to for leadership and inspiration.

In the midst of a period of transformational change, they are looking for a Web Director who will own their entire global web ecosystem, creating the "Website of the Future".

Role Overview:

The Web Director owns the global ecosystem and related web properties, ensuring a world-class digital experience from first click to lead conversion.

This role blends web strategy, technology, UX/UI, and web data — leveraging AI-driven personalization, AEO, and CMS optimization to deliver measurable business results.

Key Responsibilities:

1. Web Strategy & Digital Experience:

• Define and execute global web and digital experience strategy aligned with brand and ABM goals.
• Designs EAO/GEO strategy and the roadmap to move from CMS to CHMS
• Build a seamless, customer-centric navigation journey
• Lead initiatives to personalize the digital experience using AI-driven content recommendations and behavioural data.

2. Content & Conversion Optimization:

• Oversee global content delivery and localization across all digital channels.
• Apply AI tools (e.g., predictive analytics, chatbots, and content optimization platforms) to enhance engagement and conversion.
• Partner with IT, brand, content, campaign and product marketing teams to bring consistent, high-performing (landing) web pages live on time and on quality, mobile first

3. AEO, Analytics & Tagging:

• Lead global AEO and tagging strategy, ensuring proper data capture and performance insights.
• Use AI-assisted AEO tools to optimize organic performance and keyword targeting.
• Translate data into actionable insights to drive ongoing improvement in visibility and engagement.

4. CMS & Martech Integration:

• Ensure seamless integration between CMS, CRM, and analytics tools for lead tracking and nurturing.
• Partner with the ABM and paid media teams to align data flows and optimize conversion paths.

5. CMS Ownership & Innovation:

• Own CMS operations (e.g., WordPress, Drupal, Sitecore, or similar), ensuring scalability, localization, and strong UX.
• Champion AI-enhanced content management, including tagging automation, asset recommendations, and performance prediction.
• Collaborate with IT and external vendors on technical development and system improvements.

Qualifications & Experience:

• Bachelor’s degree in Marketing, Digital Media, or related field (Master’s preferred).
• 7+ years of experience in CMS management, web strategy, and digital experience management — ideally in B2B technology or industrial automation.
• Excellent project management skills
• Proven expertise in:
• HubSpot CMS and Marketing Hub
• AEO and Google Tag Manager
• Website analytics (GA4, Looker Studio, HubSpot)
• CMS systems (WordPress, Sitecore, etc.)
• AI tools for content and optimization (e.g., Jasper, ChatGPT, SurferSEO, Mutiny, or Adobe Sensei)
• Experience leading global web operations, managing agencies, and collaborating with cross-functional marketing and IT teams.
• People management skills

Key Competencies:

• Deep understanding of digital customer web interaction experience and AI-driven personalization.
• Analytical and data-driven mindset with creative problem-solving ability.
• Clear, persuasive communicator who can translate complex data into business impact.
• Strong leadership, project management, and vendor management skills.

Flint Hyde anticipates a high number of applications for this position, and as such we cannot commit to responding to every applicant.

We will aim to respond to successful applicants within a 7-day window.