Senior Manager Digital Marketing - Pharma

We are looking for an experienced and result-driven Senior Manager - Digital Marketing to join our marketing team for Himalaya Wellness! As a Senior Manager - Digital Marketing at our company, you will be responsible for setting up, implementing and managing the overall digital marketing strategy.

Responsibilities

• Build, plan and implement the overall digital marketing strategy for Pharmaceutical division and manage all digital marketing channels of Himalaya Wellness Brands
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Stay up to date with the latest technology and best practices in the market
• Prepare and manage a digital marketing budget with paid and non-paid media
• Manage and improve online content, considering SEO and Google Analytics
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies with Senior Management
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create brand communication materials
• Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners
• Monitor competition and provide suggestions for improvement
• Ensure on-time campaign content development/production for all brand/TAs
• Responsible for the managing the production of all digital assets like CLM content, FuE and Websites with GTM Services /DPH/ Local creative agency.
• Platform process owner for Veeva vault/Internal platform to ensure appropriate governance, processes (MLR), training and data integrity for digital content platforms along with data integration as required with other digital customer engagement platforms.
• Local platform owner for various content platforms such as the Digital Asset Management (DAM) platform and CANVAS for digital assets production.
• Responsible for Web Customer Experience
• Ensuring achievement of digital transformation metrics/KPIs
• Close collaboration with brand teams by understanding TA's needs and provide clear guidance regarding the relevant channels.
• Identify, assess, and execute innovative ideas, solutions and products related to digital content and customer experience

Key Skills

• Experience in digital production and content best practices.
• Detailed understanding in MLR Process and Local Working Instructions for Content Approval
• Creative and technical expertise required to ensure clear briefing of Account Services on all production aspects required for digital asset development, testing, tagging, etc.
• Significant cross-platform understanding of content management systems to ensure smooth integration of digital assets and data across platforms (Veeva Vault, DAM, CANVAS)

Requirements

• 8-10 years of experience in Digital Marketing
• 4-5 years of hands-on experience of handling agencies / clients for the premium brands and their media management/ paid media
• Good knowledge of all different digital marketing channels
• Good knowledge and experience with online marketing tools and best practices
• Familiarity with e-commerce / SEO/ SMO/ Google Ads
• Critical thinker and problem-solving skills
• Sense of ownership and pride in your performance and its impact on a company’s success
• Team player
• Good time-management skills
• Great interpersonal and communication skills
• Preferably Master’s degree in Marketing / Digital technologies/ Media Management or relevant field