Senior Product Manager, Go-To-Market (GTM) Strategy

Create your best future and join as a Senior Go-To-Market (GTM) Product Manager,

What’s the role?

As Senior Go-To-Market Product Manager, you’ll own the end‑to‑end performance of a customer segment, translating insight into strategy, shaping how we go to market, and continuously optimising based on real outcomes. This isn’t a traditional marketing role, and it’s not a typical product role.

You are accountable for your segment or initiative outcomes end‑to‑end, from shaping Go‑To‑Market strategy and campaign design to monitoring performance and contributing to forward pipelines. You ensure commercial decisions are well structured, aligned, and focused on delivering sustainable, customer‑centric growth.

Additionally, you’ll identify customer quality and risks early, ensuring controls are embedded through journey design, eligibility rules, and exception handling before initiatives scale. You will bring teams together across functions to align priorities, solve problems, and drive delivery momentum. You’ll lead campaign and initiative planning within your segment, contributing to roadmaps and propositions that maximise long‑term value for priority customer groups.

This role is built for people who learned to drive growth through targeting, positioning, testing, and measurable performance, not just running campaigns, but owning results.

What do I need?

• Proven experience in owning performance, not just delivery and driving outcomes end‑to‑end
• Strong experience in targeting, segmentation, positioning, and testing
• A data‑led mindset and the ability to diagnose, optimise, and improve results
• Proven experience in running acquisition / growth programs with clear metrics coupled with the ability to balance growth with customer quality and risk
• Confidence working across teams to align, challenge, and drive decisions
• Strong stakeholder management skills with the ability to engage and influence across cross‑functional teams
• Clear and effective communication skills, with the ability to present insights and recommendations confidently

We’re obsessed with becoming our customers #1 banking partner for life and we’re looking for people who are passionate about helping us achieve that goal. In return we’re committed to making Westpac the best place to work in the country. Here are just a few of the ways we’re already doing that:

• Special offers on banking products and discounts from top brands, including generous employee only mortgage rates.
• Flexible work arrangements to help you achieve a greater work life balance, and a variety of leave options including Culture, Lifestyle and Wellbeing leave.
• Tailored learning and development opportunities to help your grow your career within the bank.
• Lots of opportunities to give back to the Community by getting involved in our many volunteering initiatives

To get started, simply click on the APPLY or APPLY NOW button

We’re all about creating a supportive and inclusive community. We welcome everyone no matter your age, gender, background, or abilities. We also provide additional support to welcome our veterans, Indigenous Australians and neurodiverse community.

If you need any adjustments during the recruitment process, you can find more information and contact details on our FAQs and how to contact us page , under the ‘Diversity, sustainability and flexibility’ section.