Director of Retail Operations & Expansion

About the Company

UNICE is a global leader in 100% human hair wigs, serving retail and wholesale customers in over 30 countries. We are passionate about delivering high-quality products and exceptional customer experiences.

About the Role

We are seeking an experienced Director of Retail Operations who is bilingual in English and Chinese to oversee and grow our U.S. retail presence. This role involves managing multiple store locations, driving sales performance, and leading new store expansions. You will collaborate closely with store teams to ensure operational excellence, deliver outstanding customer experiences, and achieve business growth targets.

Responsibilities

• Lead daily operations for multiple retail stores across the U.S., ensuring sales goals are met or exceeded.
• Develop and execute sales strategies in alignment with company growth plans.
• Oversee store expansion, including site selection, evaluation, and launch coordination.
• Monitor store performance metrics and implement action plans for improvement.
• Ensure operational compliance, inventory accuracy, and effective merchandising.
• Recruit, train, and mentor store managers and staff to deliver high performance.
• Conduct market research to identify opportunities and stay ahead of industry trends.
• Prepare and present regular performance reports to senior leadership.

Qualifications

• 5+ years of retail operations management experience, with at least 2 years managing multi-location or chain store operations.
• Proven track record in new store openings and expansion.
• Strong leadership skills with the ability to motivate and develop teams.
• Proficiency in inventory control, merchandising, and sales performance analysis.
• Fluent in English; Chinese proficiency is a plus.
• Excellent communication and problem-solving skills.

Preferred Skills

• Apparel, beauty, accessories, toys, or similar retail categories.
• Experience in both in-store and online-to-offline (O2O) sales.

Pay range and compensation package

Pay: $8,000 – $12,000 per month

Equal Opportunity Statement

We are committed to diversity and inclusivity in our hiring practices.