Marketing Director

Marketing Director

Location: Dallas, TX (On-site Mon–Th; Remote Fridays)

Travel: 10–20% (tradeshows, industry events)

A rapidly growing, Dallas-based healthcare organization is seeking a Marketing Director to help scale and formalize its marketing function. The company operates within the specialty pharmacy and healthcare ecosystem, delivering high-touch patient services supported by advanced technology platforms. This is a high-impact opportunity to join during a period of transformation and build foundational marketing capabilities.

Position Overview

This role will serve as a strategic and operational leader, responsible for building structure, processes, and scalability across the marketing function. Reporting to the VP of Marketing, the Director will oversee day-to-day execution while helping introduce more sophisticated campaign strategy, tools, and workflows. Ideal for someone who thrives in high-growth, ambiguous environments and enjoys balancing strategy with hands-on execution.

Key Responsibilities:

Marketing Operations & Infrastructure

• Build and scale marketing processes, workflows, and project management systems
• Lead prioritization and traffic management across multiple initiatives
• Implement tools (e.g., Monday.com or similar) to increase efficiency and visibility

Campaigns & Execution

• Support development of integrated marketing campaigns across B2B and B2C channels
• Introduce and optimize digital and targeted marketing strategies
• Support expansion into new business lines (e.g., oncology, payer programs, 340B initiatives)

Cross-Functional Collaboration

• Partner closely with Sales, pharma partners, and payer stakeholders
• Support RFP/RFI processes and proposal development
• Ensure alignment between marketing, business development, and leadership teams

Communications & Brand

• Oversee internal communications (events, newsletters, employee engagement)
• Manage external communications including PR, press releases, and brand positioning
• Support reputation management and social presence

Events & Field Marketing

• Support tradeshow strategy, execution, and follow-up
• Represent the organization in client-facing and industry settings

Required Qualifications

• Healthcare marketing experience required
• Preference for specialty pharmacy, pharma, payer, or 340B experience
• Strong project/workflow leadership skills
• Ability to manage multiple priorities in fast-paced environment
• Agency or high-volume marketing experience preferred