Sales Director / Sales Manager

Job Description：

Job Title Sales Director / Sales Manager – [Country/Region] Robotics

Location：

Germany / France / Benelux / UK / Spain / Poland / Italy

Based in [Country], frequent travel across Europe

Reports To Country Director

Core Responsibilities：

• Develop and implement local sales strategy and annual business plan.

• Achieve revenue, gross margin, order intake, and payment collection targets.

• Identify, develop, and close key accounts and flagship projects.

• Recruit, develop, and manage channel partners, distributors, and system integrators.

• Lead or support the local sales team (for Director level).

• Ensure full compliance with EU regulations: CE, RoHS, REACH, GDPR, industrial safety, and MDR (for medical robotics).

• Collaborate with global R&D, product, supply chain, and service teams.

• Represent the company at industry exhibitions and customer events.

Requirements：

• Bachelor’s degree or above in Mechanical Engineering, Automation, Electrical Engineering, Marketing, International Business, or related fields.

• 5+ years (Manager) / 8+ years (Director) of B2B sales experience in robotics, automation, or intelligent equipment in Europe.

• Fluent in English and local market language.

• Demonstrated success in complex B2B project sales and channel management.

• Strong customer orientation, result-driven, and able to work under pressure.

• Willing to travel frequently within Europe.