Product Commercialisation Manager

About the role:

Helix Sweden is an innovative company headquartered in Stockholm, leading the way in the dynamic market for tobacco‑free nicotine pouches, both nationally and internationally. As part of the global Altria Group, a Fortune 200 company with a world‑class product portfolio, Helix combines entrepreneurial agility with the strength of a global leader.

Helix’s portfolio is powered by FUMi, one of the fastest growing brands in the European nicotine pouch category. Since launching, FUMi has built strong momentum across multiple markets through bold innovation, strong consumer appeal and ambitious expansion plans. With an exciting pipeline of new launches, limited editions and packaging developments, Helix continues to drive growth and shape the future of the nicotine pouch category across Europe.

To support this journey, Helix Sweden is now looking for an experienced Product Commercialisation Manager to join the Brand Management team. Embedded within Brand and working closely with Supply Chain and Manufacturing, this role owns the end‑to‑end commercialisation of new products, promotions, limited editions and packaging changes across multiple European markets.

The position sits at the intersection of brand ambition and operational reality and is critical to ensuring launches are feasible, compliant and delivered on time. This is a senior, hands‑on role for someone comfortable operating in complexity, influencing without formal authority and helping build scalable ways of working in a growing organisation.

Key Areas of Responsibility:

• Own end‑to‑end commercialisation of new products, promotions and packaging changes (NPPP), from concept through factory handover
• Manage a complex, multi‑SKU and multi‑market European portfolio including cans, sleeves, labels, multipacks and limited editions across up to seven countries
• Translate brand concepts into clear, feasible project scopes, timelines and delivery plans
• Act as the key interface between Brand, Regulatory, Manufacturing and Supply Chain, ensuring cross-functional alignment and compliance throughout the commercialisation process
• Proactively identify and resolve factory, packaging and supply issues to protect timelines and quality
• Contribute to and help shape the European packaging strategy, identifying opportunities to optimise cost, complexity and time‑to‑market
• Help build and implement scalable commercialisation processes suited to a fast‑growing environment

Experience and competencies:

• 5+ years’ experience in product commercialisation, NPD, packaging, supply chain or manufacturing, ideally within FMCG
• Experience working at the intersection of Brand and Manufacturing in an international context
• Strong understanding of packaging, labelling, codes and European regulatory requirements
• Proven ability to manage complex, cross‑functional projects without formal authority
• Strong project management skills with a structured, detail‑oriented approach
• Comfortable operating in a scale‑up or high‑growth environment where processes are still being built
• Bachelor’s degree in Business, Engineering, Supply Chain, Marketing or similar
• Fluent in English; additional European languages are an advantage

What will help you succeed in this role:

• Comfortable operating at the intersection of Brand and Manufacturing, speaking both “languages” fluently
• Structured and detail‑oriented, with the ability to manage multiple parallel initiatives without losing momentum
• Confident influencing senior stakeholders without formal authority
• Pragmatic and solutions‑oriented, able to challenge assumptions while keeping delivery on track
• Comfortable in a fast‑growing environment where processes are still evolving and need to be built

Why Join Helix Sweden AB?

This is an opportunity to take ownership of a critical commercialisation role within a newly launched, fast‑growing brand. You will be embedded within the Brand team, working closely with senior stakeholders and directly influencing how products are brought to market across Europe.

In this recruitment, Helix Sweden is collaborating with Nigel Wright Group.

We encourage all candidates to apply via the application link. Applications are reviewed continuously.