Marketing Manager, Product & Growth

Trial Library is an AI-native research platform with a mission to improve healthcare outcomes by expanding access to precision medicine.
About Trial Library
Trial Library is an AI-native enrollment and care navigation platform that accelerates access to precision medicine. In collaboration with biopharmaceutical manufacturers, payers, and health systems, Trial Library enables the delivery of clinical trials as a standard care option - improving patient access, advancing oncology outcomes, and reducing the total cost of care. Backed by leading healthcare venture capital firms, Trial Library’s platform is currently deployed in 840+ clinics and 3,000+ providers nationwide.

We're looking for our first Marketing Manager, Product & Growth to be the strategic and executional marketing engine at Trial Library. This role offers the opportunity to own both the narrative — how we position and differentiate our platform — and the pipeline — how we reach, engage, and convert the right audiences across providers and industry sponsors. You'll report to the Chief Product Officer and work closely with our Provider Partnerships team, product team, and design team. You won't inherit a playbook — you'll write one. If you're energized by building from scratch, comfortable with ambiguity, and passionate about healthcare access, this role is for you.

Your Responsibilities
This role is organized around three core areas:

• Product Marketing

Own how Trial Library shows up in the market — what we say, to whom, and why it lands.

• Develop and maintain positioning and messaging frameworks for Trial Library's AI platform, tailored to distinct audiences: community oncology sites, patients, and industry/pharma partners
• Translate complex product capabilities and clinical outcomes data into clear, compelling narratives that resonate with healthcare decision-makers
• Lead go-to-market planning for new product launches and feature releases — coordinating across product, partnerships, and design to ensure aligned, timely execution
• Build competitive intelligence capabilities: monitor the clinical trial enrollment landscape, track how competitors position themselves, and continuously sharpen Trial Library's differentiation
• Develop ROI and outcomes storytelling for customer-facing materials, case studies, and investor narratives
• Create and maintain sales enablement materials — one-pagers, pitch decks, objection-handling guides, and battlecards — that empower the Provider Partnerships team to communicate Trial Library's value confidently and consistently
• Growth Marketing

Drive awareness, demand, and platform adoption across our target audiences in community oncology.

• Own lead generation strategy and execution across multiple channels — digital campaigns, email nurture programs, LinkedIn, and event marketing — with a focus on measurable outcomes
• Build and optimize multi-channel campaigns that move prospects through the funnel, from awareness to activated partnership
• Manage our Trial Library Network Digest newsletter and social content program to position Trial Library as a trusted, knowledgeable partner in community oncology
• Develop audience segmentation and lifecycle marketing strategies that nurture prospects and retain existing partners
• Track, report, and optimize marketing performance using data — set KPIs, analyze channel activity, and make clear recommendations on where to invest and where to cut
• Market Presence & Brand

Establish Trial Library as a credible, visible, and trusted brand in the clinical trial and oncology ecosystem.

• Manage end-to-end conference and event strategy — identify the right opportunities, coordinate logistics and vendors, create event materials with our design team, execute on-site presence, and systematically follow up with leads post-event
• Support virtual events including webinars and lunch-and-learns with community oncology sites and industry partners
• Produce thought leadership content — articles, implementation guides, and case studies — that builds credibility with healthcare audiences and drives inbound interest
• Maintain a consistent brand voice and visual identity across all channels, in close collaboration with our design team
• Build scalable marketing systems and processes — content libraries, campaign templates, tracking frameworks — that grow with the company

Your Qualifications

• 4+ years of experience in healthcare marketing — life sciences, health tech, payer, or provider-facing — with a clear track record of both strategy and execution
• Demonstrated product marketing experience: you've owned messaging frameworks, built positioning for complex products, and created materials that actually moved deals forward
• Strong storytelling skills with a portfolio showing your ability to translate technical or clinical concepts into compelling narratives for non-technical audiences
• Proven lead generation experience across multiple channels, with measurable results you can speak to
• Experience managing conference and event marketing end-to-end: planning, vendor coordination, on-site execution, and post-event follow-up
• Self-starter who thrives without a playbook — you identify what needs to happen and make it happen
• Excellent project management, communication, and analytical skills
• Working knowledge of marketing automation, CRM, and analytics tools (HubSpot, Salesforce, Marketo, Mailchimp, or similar)
• Bachelor's degree in business, marketing, communications, or related field

Why Trial Library

• Meaningful impact — helping patients access clinical trials faster through better technology and workflows
• High ownership environment — autonomy to build, test, and influence strategy across the business
• Collaborative team culture — low ego, high trust, and close partnership across functions
• Opportunity for growth — join at an early stage with meaningful exposure to company-building and decision-making
• Competitive compensation package including salary, equity, and benefits based on experience

Our Core Values

• Ally is our favorite moniker
• The most inclusive approach is worth the work
• Celebrate measurable improvements in equity outcomes
• Fearless advocates for belonging
• Incentives matter to stakeholders choosing our products
• Taking initiative is actually giving
• We are accountable for the experience of patients and providers
• Empathy and humility are the real dynamic duo

Trial Library, Inc. is an equal opportunity employer committed to building an inclusive workplace. We provide equal employment opportunities to all employees and applicants and prohibit discrimination and harassment of any kind without regard to race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity or expression, national origin, ancestry, age, disability, genetic information, marital status, veteran status, military status, medical condition, family or medical leave status, political affiliation, or any other characteristic protected by applicable federal, state, or local law.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

Compensation & On-Site Requirement
This is a hybrid role based in San Francisco, CA, with a requirement of three days per week in the office. The salary range for this position is $145,000-$155,000 per year and reflects a good faith estimate of base pay for candidates working in this location. Final compensation will be based on experience, skills, and qualifications.