Senior Principal Marketing Specialist

Gen is a global company dedicated to powering Digital Freedom through its trusted consumer brands including Norton, Avast, LifeLock, MoneyLion and more. Our combined heritage is rooted in financial empowerment and cyber safety for the first digital generations, and today we deliver award-winning cybersecurity, online privacy, identity protection and financial wellness solutions to nearly 500 million users in more than 150 countries.

Together, we share a collective passion and vision to protect consumers and help them grow, manage and secure their digital and financial lives. We’re always looking for smart, fearless and high-impact talent who see AI as a teammate – leveraging it to move faster and deliver meaningful results.

When you’re part of Gen, you’ll have the flexibility, tools and support to do your best work and grow your career – from flexible working options and time off to competitive pay, benefits and well-being programs.

At Gen, we are scrappy and relentlessly customer driven. We create room for healthy debate, experimentation and continuous learning, and we seek out people with different experiences, identities and ideas to join our team. You’ll work with people who back each other, respect each other and understand that our differences are a competitive advantage.

If this sounds like you, we’d love you to be part of Gen.

About The Role

Reporting to the Director of Partner Marketing, the Senior Partner Marketing Manager (DACH) will work closely with the EMEA Strategic Partnership Sales team, supporting growth across Germany, Austria, and Switzerland, while contributing to broader European initiatives.

This role sits within the Partner Marketing Team as part of the Marketing, Brand & Communications (MBC) organization. We collaborate cross-functionally with sales, product marketing, product management, and regional teams to drive measurable growth through strategic B2B2C partnerships.

Our environment is dynamic, commercially driven, and highly collaborative. We partner with some of Europe’s largest telecommunications providers, banks, and insurance companies to deliver Norton Cyber Safety solutions to consumers and small businesses at scale.

The Senior Partner Marketing Manager will drive sustainable revenue growth and product activation across strategic DACH partnerships by designing and executing joint go-to-market strategies.

This role plays a critical part in strengthening Norton’s position within the European consumer cybersecurity market by aligning marketing initiatives with partner business objectives and accelerating sales through integrated, insight-led programs.

In This Role, You Will

• Lead Strategic Partner Marketing Planning Develop and execute comprehensive joint marketing strategies aligned with both Gen and partner business goals. Translate deep understanding of partner business models into actionable growth plans with clear KPIs and measurable outcomes.
• Drive Integrated Campaign Execution Design and implement innovative, demand-generating marketing programs through partner channels that drive sales, product activation, and market expansion in consumer and small business segments.
• Strengthen Senior-Level Partner Relationships Act as a trusted marketing advisor to senior stakeholders within telecommunications and financial service partners. Facilitate strategic planning sessions and ensure alignment across sales, marketing, and executive teams.
• Enable and Accelerate Partner Sales Teams Lead partner enablement initiatives including onboarding, training, messaging alignment, and campaign toolkits to equip partner sales and marketing teams to effectively position Norton’s solutions.
• Optimize Performance Through Data & Insights Monitor campaign performance, analyze data, and translate insights into optimization strategies. Deliver reporting that demonstrates impact on revenue growth, customer acquisition, and product adoption.
• Collaborate Cross-Functionally for Regional Growth Partner closely with EMEA Strategic Sales, Product Marketing, and Product Management teams to ensure alignment with evolving cybersecurity trends (scam protection, identity, privacy, and security) and to identify expansion opportunities across Europe.
• Support Market Expansion Identify growth opportunities within existing strategic accounts and help develop go-to-market approaches for new accounts and verticals across the region.

• 10+ years of experience in partner marketing, preferably within telecommunications or financial services.
• Proven experience working with large strategic partners in a B2B2C environment.
• Strong commercial acumen with demonstrated ability to interpret performance data and translate insights into action.
• Experience engaging and influencing senior-level stakeholders.
• Self-starter with the ability to operate independently and drive initiatives without regular oversight.
• Excellent communication and stakeholder management skills.
• Customer-centric mindset with a strong focus on measurable business outcomes.
• Native-level German and strong English proficiency.
• Willingness to travel within DACH and Europe as required.

• Experience in cybersecurity, SaaS, or subscription-based business models.
• Background working in matrixed, international organizations.
• Experience launching or scaling digital products through indirect channels.

The interview process consists of three stages.

You can expect a series of interviews where you’ll have the opportunity to meet key stakeholders, discuss your experience in more detail, and learn more about the role and the team.