VP, Media Planning
Indexed description
Our planning organization is structured around focused pods that balance strategic leadership with disciplined execution. Every role has a clear mandate to protect quality, focus, and impact growth.
Role Overview
The VP, Media Planning serves as a senior client leader and strategic account lead within a planning pod. In this role, you guide the development of integrated media strategies and tactical recommendations that deliver against client business objectives while maintaining a high standard of creative media thinking.
You lead onboarding for a high-visibility new client based in Orlando - offering the opportunity to shape strategy from day one, build the client partnership, and lay the foundation for the future. This is a hybrid role with 2–3 days per week onsite in Orlando, and we welcome candidates across Florida, including Tampa and nearby markets, who can commute.
You are responsible for translating portfolio-level direction into clear, actionable plans and ensuring the team consistently delivers rigorous, insight-driven work. You own the day-to-day strategic leadership across assigned accounts, allowing the SVP to operate at a portfolio level.
This is a leadership role grounded in planning craft, accountability, and team development.
The Kind Of Leader Who Thrives Here
- Strategically driven. You don’t accept surface-level answers. You apply a strong strategic filter to every challenge and push thinking beyond the expected.
- Accountable and decisive. You take ownership of outcomes, not just deliverables. You bring solutions, set direction, and create clarity for your team.
- Credible and influential. You command trust with senior clients and cross-functional partners, communicating complex ideas with precision and confidence.
- A talent builder. You elevate the people around you: setting high standards, coaching intentionally, and building bench strength within your pod.
- Commercially aware. You understand how media strategy connects to revenue, growth, and competitive advantage, and you lead with that lens.
- Lead development of integrated media strategies across assigned accounts
- Establish and steward the strategic direction for each assigned client, ensuring alignment with broader portfolio priorities
- Ensure all deliverables align to that strategic direction and business objectives
- Apply audience insights, competitive intelligence, and marketplace trends to drive differentiated recommendations
- Act as final quality reviewer of team output, ensuring rigor and clarity before client delivery
- Serve as senior day-to-day strategic contact for clients
- Lead key client communications and presentations
- Build trusted relationships with senior client stakeholders
- Integrate closely with Creative, Strategy, Analytics, CRM, Activation, and Finance teams to ensure cohesive planning output
- Bring proactive media ideas that sharpen and enhance creative impact
- Lead and mentor Directors, Supervisors, AMDs, and Planners within the pod
- Clearly delegate work while maintaining visibility into account health and team workload
- Protect focus and prioritization within the pod structure
- Provide direct, actionable feedback to elevate strategic rigor and team performance
- Build capability within the team, reducing unnecessary senior executional dependency over time
- Oversee media budgets and ensure disciplined financial management
- Maintain visibility into team bandwidth and staffing needs
- Identify workflow or process inefficiencies and implement improvements
- Partner with Activation and Finance to ensure seamless execution and billing accuracy
- Identify and drive organic growth opportunities rooted in strategic insight
- Contribute meaningfully to new business efforts as the media lead
- Apply marketplace insights to strengthen account-level strategy and team output
- Consistently delivers thoughtful, differentiated media strategies
- Establishes credibility and trust with senior clients
- Elevates the quality and capability of the team beneath them
- Maintains disciplined financial oversight
- Operates with clarity, accountability, and strategic intent
- Bachelor’s degree or equivalent experience
- 8+ years of media planning experience, with strong background in local market planning
- Proven experience leading integrated planning across channels
- Proven experience planning and activating media across full-funnel
- Strong financial and media math proficiency
- Executive-level presentation and storytelling skills
- Deep knowledge of planning tools (Vivvix, Pathmatics, MRI-Simmons, Nielsen, SQAD, Guideline, etc.)
- Strong cross-functional collaboration skills
- Willingness to work onsite 2-3 days per week in Orlando with client
Reports To: EVP, Media Planning
Position Status: Salaried
Advancement Indicators
- Effective, autonomous management of a planning pod or account group
- Successful contribution to new business and organic growth
- Demonstrated ability to elevate account-level strategy and contribute to a broader planning standard
- Strong team retention, development, and performance outcomes
BarkleyOKRP’s Commitment to Diversity, Equity, Inclusion + Belonging
- At BarkleyOKRP, DEI+B drives work that matters. We believe people and creativity are made of the same substance, and when every perspective is valued, the impact is stronger. We build belonging as a business strategy, power inclusive creativity that delivers measurable results, and hold ourselves accountable as a B Corp committed to progress over performative intent. When people are valued, the work carries greater impact.
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