Associate Director of Affiliate

Are you obsessed with data, partner success, taking action, and changing the game? If you have a whole lot of hustle and a touch of nerd, come work with Pattern! We want you to use your skills to push one of the fastest-growing companies headquartered in the US to the top of the list. Pattern accelerates brands on global ecommerce marketplaces leveraging proprietary technology and AI. Utilizing more than 66 trillion data points, sophisticated machine learning and AI models, Pattern optimizes and automates all levers of ecommerce growth for global brands, including advertising, content management, logistics and fulfillment, pricing, forecasting and customer service. Hundreds of global brands depend on Pattern’s ecommerce acceleration platform every day to drive profitable revenue growth across 60+ global marketplaces—including Amazon, Walmart.com, Target.com, eBay, Tmall, TikTok Shop, JD, and Mercado Libre. To learn more, visit pattern.com or email [email protected]. Pattern has been named one of the fastest growing tech companies headquartered in North America by Deloitte and one of best-led companies by Inc. We place employee experience at the center of our business model and have been recognized as one of Newsweek’s Global Most Loved Workplaces®.

We need an Associate Director of Affiliate to lead our creator affiliate programs across health and beauty categories — recruiting, developing, and matching top creators with brand partners to drive real results. This role sits at the heart of a fast-growing social commerce team where no two days look the same, and you'll play a key part in shaping high-impact creator and brand experiences. This is a full-time role and will work a hybrid schedule based in Lehi, UT or Los Angeles, CA.

What is a day in the life of an Associate Director of Affiliate?

• Lead, coach, and mentor a team of Creator Success Managers and Campaign Managers, helping them grow in their careers and hit their goals

• Oversee day-to-day management of affiliate creator programs across health and beauty categories

• Drive creator recruitment, onboarding, and development — helping creators level up their GMV and content performance

• Partner with brands to identify the right creator talent and facilitate authentic, high-converting partnerships

• Plan and execute VIP Creator Brand Matchmaking Events that bring top creators and brands together in meaningful experiences

• Monitor campaign performance, analyze GMV data, and deliver insights and reporting to brand partners

• Serve as a key point of contact for both creators and brand partners, building trust and long-term relationships

What will I need to thrive in this role?

• Proven experience in the creator economy — you deeply understand how creators work, what motivates them, and how to build lasting relationships
• Strong people leadership skills — you have managed or mentored direct reports and know how to bring out the best in a team
• Exceptional relationship-building skills — you are personable, warm, and genuinely great with people
• Strong organizational and project management skills — you can manage multiple campaigns, creators, and priorities without dropping the ball
• TikTok Shop affiliate experience is a major plus — familiarity with creator tiers, GMV metrics, and affiliate mechanics preferred
• Experience in the beauty and/or health category, including an understanding of these audiences and content styles
• Bachelor's degree or equivalent

What does high performance look like?

• You follow through on all assignments in a timely manner and keep campaigns and creator pipelines running without dropping the ball

• You give 100% to every creator relationship, brand partnership, and team interaction — consistently showing up as a trusted point of contact

• You take full ownership of your programs and see them through to completion, from creator onboarding to campaign reporting

• You use data — GMV, GPM, engagement rate, conversion rate — to make informed decisions and proactively surface insights to brand partners

• Your team feels supported, coached, and set up to succeed because of your mentorship and leadership

What is my potential for career growth?

• Pattern promotes from within and invests in its people — this role offers real ownership and room to grow as the social commerce team expands
• You'll build a deep network across the creator economy, working alongside top health and beauty brands and influential creators
• As the affiliate program scales, there will be opportunities to take on broader strategic leadership across additional categories and markets

What does success look like in the first 30, 60, 90 days?

• 0–30 Days: You've developed a strong foundational understanding of the affiliate program, built relationships with key creators and team members through meet-and-greets, and have a solid grasp of the Beauty category strategy within TikTok Shop

• 30–60 Days: You've established a clear reporting framework for affiliate performance, built a structured pipeline for new creator acquisition, and defined an exit strategy for creators based on GMV performance

• 60–90 Days: You're identifying and implementing strategic improvements, optimizing the program, and ensuring it is on track to meet quarterly and annual KPIs

Why should I work at Pattern? Pattern offers big opportunities to make a difference in the ecommerce industry! We are a company full of talented people that evolves quickly and often. We set big goals, work tirelessly to achieve them, and we love our Pattern community. We also believe in having fun and balancing our lives, so we offer awesome benefits that include: - Unlimited PTO - Paid Holidays - Onsite Fitness Center - Company Paid Life Insurance - Casual Dress Code - Competitive Pay - Health, Vision, and Dental Insurance - 401(k) match. Pattern matches 100% of the first 3% in eligible compensation deferred and 50% of the next 2% in eligible compensation deferred. Pattern provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability, status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.