Senior Product Operations, Trading (Growth)

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.

Responsibilities

• User Acquisition & Lifecycle: Own the Futures FTD funnel end-to-end. Design and run lifecycle campaigns (Trade & Win, vouchers, pay tasks) that drive first-time deposits, retention, and active trader growth.

• Growth Product Design: Own the design of growth instruments — position vouchers, trade-to-earn mechanics, onboarding tools. Write BRDs, define parameters (leverage, margin, expiry), coordinate with Product/Engineering to ship, and benchmark against competitors.

• User Acquisition & Lifecycle: Own the Futures FTD funnel end-to-end. Design and run lifecycle campaigns (Trade & Win, vouchers, pay tasks) that drive first-time deposits, retention, and active trader growth.

• Campaign Operations: Run a high-cadence campaign calendar (2+/month). A/B test mechanisms, track ROI, iterate on retention cohorts. Zero incidents through rigorous QA.

• Product Marketing: Collaborate with CMKT to plan and execute go-to-market for new Futures features and asset classes — CRM, social, KOL, user education. Drive adoption from awareness to first trade.

• Data & Reporting: Use funnel analytics and user segmentation to find growth levers. Set KPI targets from benchmarks, report weekly on FTD, WAU, retention, and CP contribution.

• Cross-functional Coordination: Bridge Growth Ops, Product, Central Platform, Marketing, BD, and Regional teams. Unblock voucher infra, reward distribution, and tooling dependencies.

Requirements

• Experience: 5+ years in product operations or growth marketing at a crypto exchange, fintech, or trading platform. Track record running campaigns that move user acquisition metrics. Derivatives experience (perps, options, structured products) strongly preferred.

• Campaign Expertise: Designed and scaled high-frequency campaigns. Comfortable with A/B testing, multi-channel GTM (CRM, push, social, KOL), and campaign QA at pace.

• Analytical: Can do cohort analysis, funnel diagnostics, and ROI calculations independently. Sets targets from data, not intuition.

• Product Sense: Can write a BRD, define UX requirements, and work with engineers. Understands how tool design (voucher mechanics, reward logic) drives user behavior.

• Execution: Outcome-oriented, high ownership. Manages 3+ cross-team workstreams simultaneously without dropping balls. Weekly delivery cadence is normal, not stressful.

Why Binance• Shape the future with the world’s leading blockchain ecosystem• Collaborate with world-class talent in a user-centric global organization with a flat structure• Tackle unique, fast-paced projects with autonomy in an innovative environment• Thrive in a results-driven workplace with opportunities for career growth and continuous learning• Competitive salary and company benefits• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
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