Recommendation Strategy Product Manager

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.

Responsibilities

• Analyze market & competitors and identify trends to optimize incentive mechanisms & campaigns; manage and leverage Marketing AI tools.

• Build lifecycle recommendation & ad recommendation systems.

• Design growth tools & incentive schemes; collaborate cross-functionally with operations, engineering, QA, and global teams.

Requirements

• Bachelor’s degree or above; 3+ years in growth strategy / recommendation algorithm product management; payment or crypto industry experience a strong plus.

• Solid understanding of recommendation algorithms; proven experience in lifecycle recommendation, tag-based ad targeting, and 1:1 personalization; technical/algorithmic background preferred.

• Strong Marketing AI & incentive strategy experience.

• Proficient in data analysis, able to translate insights into actionable plans; fluent English for cross-functional global collaboration.

• Data-driven, results-oriented, proactive, and accountable for business goals; thrive in a fast-paced environment.

Why Binance• Shape the future with the world’s leading blockchain ecosystem• Collaborate with world-class talent in a user-centric global organization with a flat structure• Tackle unique, fast-paced projects with autonomy in an innovative environment• Thrive in a results-driven workplace with opportunities for career growth and continuous learning• Competitive salary and company benefits• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
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