Binance Accelerator Program - PR (APAC)

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.
About Binance Accelerator ProgramBinance Accelerator Program is a concise fixed-term program designed for Early Career Talent to have an immersive experience in the rapidly expanding Web3 space. You will be given the opportunity to experience life at Binance and understand what goes on behind the scenes of the worlds’ leading blockchain ecosystem. Alongside your job, there will also be a focus on networking and development, which will expand your professional network and build transferable skills to propel you forward in your career. Learn about BAP Program HERE Who may apply Current university students and recent graduates

We are looking for a driven and globally minded PR early career talent to support communications across Asia Pacific (APAC). This role offers hands-on exposure to regional PR strategy, cross-market storytelling, and reputation management within a fast-evolving industry.

You will work closely with the APAC PR team to support media relations, content development, and campaign execution across multiple markets, gaining insight into how a global brand operates with strong local nuance.

Responsibilities:

Regional PR & Media Support

• Assist in drafting and editing press materials (press releases, media pitches, Q&A, statements)
• Support media monitoring across APAC markets and track key narratives
• Compile daily/weekly coverage reports, including sentiment and key insights
• Maintain and update regional media lists and journalist databases

Content & Messaging

• Support development of regional communication materials and announcements
• Assist in localizing global messaging for different APAC markets
• Prepare briefing documents for interviews, partnerships, and key initiatives

Campaign & Coordination

• Support execution of regional PR campaigns across multiple markets
• Coordinate with local market teams to gather inputs and align messaging
• Assist in tracking campaign performance and reporting key PR metrics

Research & Insights

• Conduct research on industry trends (crypto, fintech, regulatory landscape across APAC)
• Monitor competitor communications and positioning across key markets
• Support preparation of internal PR updates and leadership reports

What We're Looking For

• Currently studying or recently graduated in Communications, PR, Marketing, Journalism, or related field
• Strong written and verbal communication skills in English (additional APAC languages are a plus)
• Highly organized, detail-oriented, and comfortable working remotely across time zones
• Strong curiosity about media, technology, and financial innovation
• Ability to synthesize information and turn insights into clear, concise communication.
• Interest or basic knowledge in crypto, fintech, or financial markets
• Experience with media monitoring or analytics tools
• Familiarity with regional media landscapes (e.g., Southeast Asia, ANZ, Japan, Korea)

What You'll Gain

• Exposure to regional PR strategy across multiple APAC markets
  
• Experience working with cross-functional and cross-cultural teams
• Insight into reputation management, regulatory communications, and global brand positioning
  
• Opportunity to contribute to high-impact, real-world campaigns

Why Binance• Shape the future with the world’s leading blockchain ecosystem• Collaborate with world-class talent in a user-centric global organization with a flat structure• Tackle unique, fast-paced projects with autonomy in an innovative environment• Thrive in a results-driven workplace with opportunities for career growth and continuous learning• Competitive salary and company benefits• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
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