VP of Marketing

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a VP of Marketing in United States.

This senior leadership role is responsible for defining and executing the overall marketing vision within a fast-growing B2B SaaS environment focused on modernizing the insurance and annuity industry. The VP of Marketing will shape brand positioning, drive demand generation, and build scalable marketing systems that directly support revenue growth and customer engagement. This is a highly strategic yet hands-on leadership role, requiring the ability to operate at executive level while also guiding day-to-day execution. The position works closely with Sales, Product, and Customer teams to ensure unified go-to-market alignment. It demands strong storytelling, operational rigor, and a deep understanding of enterprise B2B marketing dynamics. The environment is collaborative, fast-paced, and focused on measurable business impact and long-term scalability.

Accountabilities

• Define and execute a comprehensive marketing strategy aligned with company growth objectives, revenue targets, and go-to-market priorities
• Partner closely with Sales and Customer leadership to drive pipeline generation, account expansion, and customer engagement
• Own brand strategy and positioning, ensuring consistency across messaging, content, digital presence, and customer touchpoints
• Lead demand generation initiatives across inbound, outbound, account-based marketing, partner marketing, events, and digital channels
• Oversee marketing operations including budgeting, forecasting, KPIs, analytics, and performance optimization
• Translate product and company strategy into compelling market narratives and differentiated positioning
• Lead development of content strategy, sales enablement materials, website direction, and customer communications
• Act as a player-coach leader, guiding a lean team and external partners while also contributing directly to execution
• Drive cross-functional alignment across Marketing, Sales, Product, and Executive Leadership teams
• Establish scalable marketing processes, workflows, and operational discipline to support growth

Requirements

• 12+ years of experience in B2B SaaS marketing, ideally within enterprise software, insurtech, fintech, or regulated industries
• Proven success leading both strategic marketing initiatives and hands-on execution in high-growth environments
• Strong track record of partnering with Sales and Revenue teams to drive measurable pipeline and revenue outcomes
• Deep expertise in demand generation, lifecycle marketing, account-based marketing, and brand development
• Experience building and scaling marketing organizations with lean teams and limited resources
• Strong operational and analytical mindset with experience managing budgets, KPIs, forecasting, and reporting
• Exceptional storytelling, communication, and executive presentation skills
• Experience leading brand strategy, creative direction, and multi-channel campaign execution
• Ability to influence senior stakeholders and collaborate effectively across executive teams
• Familiarity with tools such as Salesforce, HubSpot, and modern marketing technology stacks
• Experience in insurance, financial services, or regulated industries is highly valued

Benefits

• Competitive annual salary range: $210,000 – $250,000 USD
• Opportunity to lead and scale a high-impact marketing organization in a fast-growing SaaS company
• Executive-level visibility and direct partnership with senior leadership teams
• Flexible and collaborative work environment
• Strong focus on innovation, creativity, and data-driven decision-making
• Opportunity to build a scalable, modern marketing engine from the ground up
• Inclusive culture grounded in merit, collaboration, and accountability
• Equal opportunity workplace committed to diversity and fairness

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best! Why Apply Through Jobgether? Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time. #LI-CL1