Sr. Director of Marketing

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Sr. Director of Marketing in United States.

This senior leadership role is responsible for shaping and executing global downstream marketing strategy within a highly regulated medtech environment focused on respiratory care solutions. The position plays a pivotal role in driving demand, adoption, and brand leadership across consumer, healthcare professional, and distribution channels. It requires a strong balance of strategic vision and hands-on execution, with accountability for translating clinical and product value into compelling global campaigns. The role leads cross-functional collaboration with sales, product, medical affairs, and regional teams to ensure consistent and compliant messaging across markets. It also involves building and developing a high-performing marketing organization while scaling global commercial impact. This is a highly visible leadership position with direct influence on patient outcomes, commercial growth, and international brand expansion.

Accountabilities

• Lead global downstream marketing strategy across consumer, HCP, and B2B channels, ensuring alignment with brand, clinical positioning, and growth objectives
• Translate upstream product strategy into compelling messaging, integrated campaigns, and commercial tools in collaboration with product marketing teams
• Drive go-to-market planning for product launches, lifecycle initiatives, and international market expansion efforts
• Oversee consumer marketing programs including DTC campaigns, digital marketing, patient education, and brand storytelling initiatives
• Lead HCP-focused marketing across pulmonology, sleep medicine, homecare, and healthcare provider networks, including congress support and clinical education
• Partner with sales, market access, and regional teams to ensure aligned global execution and commercial effectiveness
• Develop scalable sales enablement tools, training materials, and playbooks for global field teams and distribution partners
• Build, mentor, and lead a downstream marketing organization of 10+ professionals, fostering a high-performance and growth-oriented culture
• Define KPIs, dashboards, and performance frameworks to measure ROI, campaign effectiveness, and business impact
• Ensure all marketing initiatives meet global regulatory, legal, and compliance standards

Requirements

• 12+ years of progressive marketing experience within medtech, medical device, or regulated healthcare industries
• Proven success leading both consumer (DTC) and HCP marketing strategies in complex healthcare ecosystems
• Strong leadership experience managing and developing marketing teams of 10+ professionals, including managers
• Experience operating in global or multi-regional commercial environments
• Deep understanding of regulated marketing processes, including medical/legal review and compliance requirements
• Strong strategic thinking with ability to operate across executive strategy and hands-on execution
• Experience driving product launches, integrated campaigns, and lifecycle marketing initiatives
• Strong digital and omnichannel marketing expertise, including performance marketing and CRM strategies
• Excellent communication, storytelling, and stakeholder management skills
• Ability to collaborate effectively across sales, product, medical affairs, and regional leadership teams
• Experience in respiratory care, durable medical equipment, or chronic care markets is highly valued

Benefits

• Competitive base salary range: $192,000 – $240,000 USD annually
• Eligibility for annual performance-based bonus program
• Comprehensive health, dental, and vision insurance coverage
• 401(k) retirement plan with employer contribution and matching
• Generous paid time off, including vacation, sick leave, and paid volunteer time
• Employee wellbeing programs supporting work-life balance and personal development
• Opportunity to lead global marketing strategy in a mission-driven healthcare organization
• Exposure to international markets and high-impact commercial initiatives
• Inclusive, performance-oriented culture focused on innovation and patient outcomes

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best! Why Apply Through Jobgether? Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time. #LI-CL1