Marketing Manager

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Marketing Manager in the United States.

This role is central to driving demand generation and pipeline growth through integrated, multi-channel marketing programs in a fast-growing healthcare technology environment. You will be responsible for designing and executing campaigns that connect buyer needs with compelling messaging across digital, outbound, and event channels. Working closely with sales, revenue operations, and product marketing teams, you will help define targeting strategies, including ICP development and account-based marketing initiatives. The position requires a strong blend of strategic thinking and hands-on execution, with ownership over campaign performance from planning through optimization. You will also translate market insights and competitive intelligence into impactful messaging that strengthens positioning and accelerates conversions. This is a highly collaborative, data-driven role where your work directly influences lead generation, pipeline quality, and revenue growth.

Accountabilities:

• Develop and refine Ideal Customer Profiles (ICPs) in collaboration with sales, product marketing, and revenue operations to improve targeting and segmentation strategies.
• Design and execute integrated, multi-channel demand generation campaigns across email, paid media, social, content syndication, outbound, and event channels.
• Plan and manage account-based marketing (ABM) programs for priority accounts and segments, ensuring aligned messaging and coordinated outreach.
• Own end-to-end campaign execution, including strategy, content creation, launch, performance tracking, and optimization.
• Create campaign assets such as email copy, landing pages, ads, social content, and event promotions tailored to target audiences.
• Partner with creative teams to ensure consistent branding, messaging alignment, and high-quality campaign execution.
• Plan and execute webinars, virtual events, and industry conferences as part of broader pipeline generation efforts.
• Analyze campaign performance across channels, using data insights to optimize results and improve future initiatives.
• Collaborate with marketing operations to support automation workflows, lead scoring, and lead routing processes.
• Share insights, performance reports, and learnings with cross-functional teams to inform ongoing strategy and execution.

Requirements:

• Bachelor’s degree in Marketing, Communications, or a related field.
• 5+ years of experience in B2B demand generation, growth marketing, or related roles.
• Proven experience with ICP development and account-based marketing (ABM) strategies.
• Strong understanding of multi-channel campaign management, including digital, outbound, and event marketing.
• Excellent writing and content creation skills across multiple marketing formats.
• Ability to translate buyer insights, data, and competitive intelligence into effective campaigns.
• Strong project management skills with the ability to handle multiple priorities simultaneously.
• Data-driven mindset with experience analyzing campaign performance and optimizing outcomes.
• Strong collaboration skills working with sales, product marketing, operations, and creative teams.
• Ability to work in a fast-paced, remote-first environment with strong ownership and accountability.

Benefits:

• Annual salary range of $100,000 – $120,000
• Medical, dental, and vision insurance coverage
• Employer-paid life insurance and long-term disability coverage
• Additional voluntary benefits including short-term disability, accident, critical illness, and hospital coverage
• Flexible spending accounts (FSA) and health savings account (HSA) options
• 15 days of accrued PTO annually plus 8 paid holidays and 3 floating holidays
• 401(k) retirement plan
• Fully remote work within the United States
• Opportunity to contribute to impactful healthcare-focused marketing initiatives
• Collaborative, cross-functional, and mission-driven work environment

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best! Why Apply Through Jobgether? Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time. #LI-CL1