Director, CRM

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Director, CRM in Canada.

This leadership role sits at the heart of a fast-evolving digital entertainment and gaming environment, where customer engagement and lifecycle marketing directly drive business growth. You will be responsible for defining and executing end-to-end CRM strategies that enhance retention, loyalty, and customer lifetime value across multiple product verticals. The role blends strategic leadership with hands-on execution, requiring a strong focus on data-driven decision-making, personalization at scale, and marketing automation. You will lead omnichannel CRM initiatives spanning email, push, SMS, in-app messaging, and other engagement platforms. Working closely with analytics, product, and marketing teams, you will transform customer insights into impactful lifecycle campaigns. This is a high-impact position where innovation, experimentation, and continuous optimization are key to success in a competitive digital landscape.

Accountabilities:

• Lead the development and execution of a comprehensive CRM and lifecycle marketing strategy focused on retention, loyalty, cross-sell, churn prevention, and reactivation.
• Design and implement segmented, automated customer lifecycle campaigns across multiple channels to maximize engagement and customer lifetime value.
• Analyze customer data to define actionable segments and build targeted engagement programs.
• Oversee promotional planning and execution, including campaign design, bonus strategy, reporting, and performance optimization.
• Manage omnichannel CRM execution across email, SMS, push notifications, in-app messaging, website, and other communication platforms.
• Develop and track key performance indicators to measure CRM effectiveness and optimize campaigns.
• Collaborate closely with analytics teams to build dashboards, enhance segmentation models, and improve campaign performance.
• Lead and scale the CRM marketing team, ensuring strong execution and professional development.
• Monitor industry trends and competitor programs to identify opportunities for innovation and improvement.
• Ensure continuous testing, learning, and optimization across all CRM initiatives.

Requirements:

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• 8+ years of experience in CRM, lifecycle marketing, or digital marketing roles.
• Proven experience in developing and executing data-driven CRM strategies and customer lifecycle programs.
• Strong expertise in marketing automation, segmentation, and personalization at scale.
• Hands-on experience with CRM tools and omnichannel marketing platforms (email, SMS, push, CMS, etc.).
• Strong analytical mindset with the ability to translate data into actionable marketing strategies.
• Demonstrated leadership experience managing teams in fast-paced digital environments.
• Excellent communication, stakeholder management, and organizational skills.
• Ability to manage multiple priorities and deliver under tight deadlines.
• Experience in regulated industries such as online gaming or e-commerce is highly valued.
• Proficiency in Microsoft Office tools, especially Excel.
• Passion for digital entertainment or online betting is an asset.

Benefits:

• Competitive salary ranging from CAD 142,000 to 192,000.
• Comprehensive benefits package supporting health, financial, and emotional well-being.
• Performance-based bonus eligibility for non-sales roles.
• Flexible and relaxed work environment.
• Education and conference reimbursement opportunities.
• Access to tools and resources that support personal and professional development.
• Inclusive and equal opportunity workplace culture.
• Strong focus on employee growth, learning, and long-term career development.

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best! Why Apply Through Jobgether? Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time. #LI-CL1