Director of Ecommerce | Poppy & Peonies

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Director of Ecommerce | Poppy & Peonies in the United States.

This is an exciting opportunity for a digitally driven ecommerce leader to shape and scale a fast-growing direct-to-consumer brand’s online customer experience. The role focuses on owning the full ecommerce ecosystem, from site merchandising and conversion optimization to platform management and UX strategy. You will work cross-functionally with creative, marketing, finance, and operations teams to deliver a seamless and engaging digital shopping journey that drives revenue growth and customer loyalty. This position combines strategic leadership with hands-on execution in a highly collaborative and entrepreneurial environment. Ideal candidates are analytical, customer-focused, and passionate about building exceptional ecommerce experiences that blend functionality, storytelling, and brand identity. The role also offers significant ownership, autonomy, and the opportunity to build and mentor a growing ecommerce team in a remote-first setting.

Accountabilities:

• Lead the overall ecommerce strategy and own the direct-to-consumer website experience, ensuring alignment with business objectives, brand positioning, and customer expectations.
• Manage site merchandising initiatives across homepage, category pages, collections, and product discovery experiences to maximize engagement, conversion, and product visibility.
• Drive conversion rate optimization efforts by analyzing customer behavior, funnel performance, heatmaps, session recordings, and testing opportunities across the shopping journey.
• Develop and execute A/B and multivariate testing strategies to improve key performance metrics such as conversion rate, add-to-cart rate, checkout completion, and customer retention.
• Own the ecommerce product roadmap, including feature enhancements, integrations, platform improvements, and ongoing optimization initiatives.
• Serve as the primary owner of the Shopify storefront, managing site performance, troubleshooting issues, maintaining app integrations, and coordinating with external developers or agency partners.
• Lead UX strategy across digital customer touchpoints by leveraging customer insights, usability testing, and journey mapping to create intuitive and engaging experiences.
• Partner closely with creative, marketing, finance, and operations teams to support promotional campaigns, product launches, content planning, and inventory objectives.
• Build and mentor ecommerce team members and external partners while fostering a culture of experimentation, collaboration, accountability, and continuous improvement.
• Represent ecommerce priorities in leadership discussions by providing strategic insights, performance analysis, and recommendations for future growth opportunities.

Requirements:

• Proven experience leading ecommerce growth within direct-to-consumer, retail, fashion, lifestyle, or consumer brands.
• Strong hands-on experience with Shopify and ecommerce platform management.
• Demonstrated success driving measurable conversion improvements, revenue growth, and customer engagement initiatives.
• Experience managing external developers, agencies, or cross-functional technical partners through clear project direction and communication.
• Strong analytical skills with proficiency in tools such as GA4, Shopify Analytics, or similar ecommerce reporting platforms.
• Experience using conversion rate optimization and experimentation tools to improve digital performance.
• Strong understanding of UX principles, customer journey optimization, and digital merchandising best practices.
• Excellent communication and collaboration skills with the ability to manage multiple priorities in fast-paced environments.
• Entrepreneurial mindset with a proactive, ownership-driven approach to problem-solving and growth.
• Strong visual and brand sensibility with an appreciation for customer experience, design, and storytelling within ecommerce environments.
• Ability to thrive in a remote-first and highly collaborative work culture.
• Interest or experience within fashion, accessories, lifestyle, or consumer products industries is highly preferred.

Benefits:

• Competitive annual salary ranging from $145,000 to $175,000 USD based on experience and qualifications.
• Fully remote work environment within the United States or Canada with flexibility and autonomy.
• Three weeks of paid vacation annually plus five additional flex days.
• Annual health spending account allowance.
• Annual wellness and menstrual health reimbursement support.
• Product allowance and employee perks related to brand merchandise.
• Home office setup reimbursement to support remote productivity and comfort.
• Opportunities for domestic and international travel related to events, retreats, and photoshoots.
• Collaborative and mission-driven culture with opportunities for growth and leadership development.
• Inclusive and equitable workplace environment focused on sustainability, creativity, and innovation.

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best! Why Apply Through Jobgether? Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time. #LI-CL1