Associate Director, ASC Market Development

This position is posted by Jobgether on behalf of a partner company. We are currently looking for an Associate Director, ASC Market Development in the United States.

This role sits at the intersection of MedTech innovation and Ambulatory Surgery Center (ASC) market expansion, focused on advancing electrophysiology solutions in a rapidly evolving care environment. The Associate Director will shape and execute strategic market development initiatives that expand access to advanced cardiac care technologies across ASC networks. This position plays a critical role in building high-impact relationships with key stakeholders such as MSOs, IDNs, GPOs, and physician-owned ASC groups. Working cross-functionally with commercial, clinical, and strategy teams, the role drives adoption of advanced mapping and EP solutions while supporting long-term account growth. It requires a strong blend of market insight, strategic thinking, and hands-on execution. The environment is fast-paced, matrixed, and highly collaborative, with a strong emphasis on innovation, outcomes, and patient access.

Accountabilities:

• Lead the development and execution of ASC-focused market development strategies aligned with broader national growth objectives, identifying key opportunities for expansion and penetration within electrophysiology and procedural care settings.
• Build and manage strategic relationships with ASC stakeholders including MSOs, IDNs, GPOs, physician-led organizations, and emerging ASC ownership groups to drive long-term partnership value.
• Support commercial execution by collaborating with field sales and cross-functional teams to enable capital placement, account onboarding, utilization growth, and procedural adoption of advanced EP technologies.
• Analyze market dynamics, reimbursement trends, competitive positioning, and ASC ecosystem evolution to inform strategy and identify growth opportunities.
• Contribute to national ASC initiatives by providing field insights, participating in industry engagements, and aligning execution across marketing, contracting, access, and education teams.
• Drive executive-level engagement with healthcare leaders to position the organization as a strategic partner in ASC development and innovation.

Requirements:

• Bachelor’s degree required; advanced degree such as MBA or MHA preferred, with 7+ years of experience in MedTech, healthcare strategy, market development, or sales leadership roles.
• Strong experience working within ASC environments, IDNs, GPOs, MSOs, or other complex healthcare systems, with proven success influencing multi-stakeholder decision-making.
• Solid understanding of cardiovascular or electrophysiology markets, procedural care models, and healthcare reimbursement or contracting frameworks.
• Demonstrated ability to develop and execute strategic growth initiatives, including capital equipment placements and market expansion programs.
• Strong business acumen, communication, negotiation, and executive presence, with experience working in matrixed, cross-functional organizations.
• Ability to travel approximately 50% and engage directly with customers and field teams in a dynamic, field-oriented role.
• Highly collaborative, adaptable, and comfortable navigating ambiguity in evolving market conditions.

Benefits:

• Competitive base salary range: $122,000 – $212,750 annually.
• Eligibility for annual performance-based bonus and long-term incentive programs.
• Comprehensive health coverage including medical, dental, vision, life insurance, and disability benefits.
• Retirement savings options including 401(k) and potential pension participation.
• Generous paid time off, including vacation (up to 120 hours), sick leave, holidays, and additional personal/family time.
• Additional leave programs such as parental, caregiver, bereavement, volunteer, and military spouse leave (eligibility-based).
• Inclusive, flexible work environment supporting remote work within the United States and career development opportunities.

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best! Why Apply Through Jobgether? Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time. #LI-CL1