Creative Director, Lifecycle & Organic Growth

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Creative Director, Lifecycle & Organic Growth in Canada.

Join a fast-growing, product-driven environment where creativity, storytelling, and customer empathy play a central role in shaping brand loyalty and long-term growth. In this role, you will redefine how customers experience and connect with a consumer-focused digital platform by transforming transactional messaging into meaningful, trust-building communication. You’ll lead the creative direction for lifecycle marketing across channels such as email, SMS, in-app messaging, and organic content, helping establish a distinctive and emotionally resonant brand voice. Working cross-functionally with product, growth, design, and customer insights teams, you will influence both customer engagement and retention strategies. This opportunity is ideal for a strategic and hands-on creative leader who thrives in high-growth startup environments and enjoys building from the ground up. You’ll have significant ownership, direct impact on brand perception, and the freedom to shape a long-term customer communication strategy.

Accountabilities:

• Develop and define a compelling brand voice and messaging strategy across lifecycle and organic growth channels.
• Overhaul customer communications including CRM campaigns, email marketing, SMS, and in-app messaging to create more engaging and relationship-driven experiences.
• Collaborate with Product, Design, Growth, and Customer Insights teams to build communication strategies that strengthen customer trust, loyalty, and engagement.
• Create impactful copy and creative concepts that simplify complex or emotionally sensitive topics into accessible and compelling messaging.
• Drive customer retention and long-term conversion through thoughtful lifecycle marketing initiatives and audience engagement strategies.
• Contribute to the development of organic content strategies across channels such as social media and community-based platforms.
• Analyze customer feedback, qualitative insights, and behavioral patterns to continuously refine messaging and brand positioning.
• Serve as a key creative voice within the organization, balancing strategic thinking with hands-on execution.

Requirements:

• 7+ years of experience in creative marketing, brand storytelling, lifecycle marketing, or organic growth roles.
• Strong expertise in copywriting, audience development, and customer engagement strategy.
• Proven success managing organic growth channels including email, SMS, social media, and community-driven platforms.
• Ability to transform complex, technical, or “non-traditional” consumer topics into engaging and emotionally resonant messaging.
• Experience working within fast-paced startup or high-growth consumer-focused environments.
• Strong understanding of social media dynamics, online communities, and customer behavior trends.
• Excellent collaboration and communication skills with the ability to influence cross-functional teams.
• Strategic mindset combined with a hands-on approach to execution and experimentation.
• Portfolio demonstrating strong creative direction, writing skills, and successful customer-focused campaigns.
• Bachelor’s degree or equivalent professional experience preferred.

Benefits:

• Competitive salary package with potential equity participation opportunities.
• Comprehensive healthcare coverage including medical, dental, and vision plans.
• Paid time off and paid parental leave programs.
• Retirement savings plan with employer matching options.
• Flexible and remote-friendly work environment.
• Opportunity to shape the voice and creative identity of a rapidly growing consumer platform.
• Career growth opportunities within a high-impact and innovative organization.
• Collaborative, inclusive, and entrepreneurial team culture.
• Wellness initiatives and additional employee support programs.

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best! Why Apply Through Jobgether? Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time. #LI-CL1